Return of tourism and confidence in the country spanish market it was shown in 2022 revitalization of the hotel offer Organizations in the highest market segments. According to data from consulting firm CBRE, the Spanish hotel market has added a total of 2,585 rooms in Spain’s main cities, with the opening of several 4 and 5 star hotels.
According to Jorge Ruiz, president of Hotels Iberia at CBRE, the Spanish tourism market shows a clear trend for investments to shift towards more luxurious and comfortable options, with establishments focusing on “more demanding and higher-capitalized” customers. In the opinion of this expert, they will be strengthened in the coming years “boutique hotels and top-ranked options”for greater profitability and better return on investment.
Madrid led the market for hotel openings, according to CBRE data. 4 and 5 star segment. Examples include the 2022 openings of Ocean Drive (4*), The Madrid Edition (5* GL) and Thompson Hotel Madrid (4*). Barcelona has also opened hotels in the ‘high end’ segment in recent months. Like The Hoxton Barcelona (4*) in 2022 or Me By Meliá (5*) and InterContinental Barcelona (5*) at the end of the previous year.
In 2021, the Balearic Islands became the leading market. hotel openings, With major openings under the Destination by Hyatt brand such as Six Senses Ibiza (5*) and 7Pines Resort Ibiza (5* GL). Since January, this trend has continued with famous openings such as TRS Ibiza Hotel (5*) and The Standard Ibiza (5*), both hotels becoming the gateways for these brands in Europe and Spain respectively.
Other related openings In 2022, Club Med Magna Marbella Resort (4*) and Hard Rock Hotel Marbella (5*) in Marbella, Hotel Querencia de Sevilla (5*) in Seville, Radisson Collection Gran Vía (5*) * ) Bilbao in Spain and at the Protur Biomar Sensatori Resort (5*) in Mallorca.
Real estate investment in the hotel industry
The hotel segment closed the first half with an investment of €1,700 million, 57% higher than the volume realized in the first half of 2021 and the best figure in the first half of five years. 4, 5 star and Grand Luxury hotels have concentrated on their share. most of the investment Between January and June. Specifically, 56% of traded hotels are four-star hotels and 22% are five-star and Grand Luxury hotels.
inclusion of criteria Sustainability It has begun to play an increasingly decisive role for owners, operators and ultimately all market players in the renegotiation of contracts and the valuation of hotel investments. For this reason, more and more hotel groups are considering sustainability criteria when designing and conceptualizing new hotel projects. An example of this is ME Barcelona, where 100% of the domestic hot water is produced using the hotel’s own energy.