You finish serving yourself coffee in your living room in Madrid, turn on your laptop, put on your augmented reality glasses, and open your virtual office. Right now your boss is sending you a request and connecting with you. A projection of it appears next to your workbench.. If you want, you can even show her how your daughter’s drawing turned out. But it’s better not to be. Instead, it asks you to project into Säo Vitor, Brazil, where a wind turbine has broken down and local technicians need you to do a visual reconnaissance to assist with the repair.
It sounds like science fiction, but it’s not. “This can already be done. It’s technologically possible for your boss to be projected into your home, but we’ll still have to wait a few years to see that. When it comes to helping fix something on the other side of the world, of course you can,” he explains. Spain Newspaper, The newspaper and this media, part of the Prensa Ibérica group, Mario López, Director of Innovation at Bravent, a technology consultancy working with Microsoft.
For example, Mercedes-Benz already uses it, as shown in this video, where its technicians get remote assistance to repair vehicle engines.
This is one of the advances of what they call it. Web 3.0 or third wave internet. It’s a time when technology can process data at such a speed. drop the clicks and two-dimensional virtual navigation to move into a three-dimensional environment with direct user interaction. Or the same, the moment the internet has its own reality, a reality that can mix with ours as well.
“Last year more Oculus VR headsets sold xbox. This gives you an example of the size the industry has gained.” Spain Newspaper Edgar Martín-Blas is one of the greatest Spanish experts in the metaverse.
In Spain, the Ministry of Economic Affairs and Digital Transformation has just announced 3.8 million euro grant for support SMEs Y freelancers working on experimental development and innovation projects in this web 3.0 and metadatabase related technologies. A world where the department expects to move more than $1 billion in 2026.
Some calculations that coincide with those from Bloomberg, which estimated at the end of last year that the metadata store could produce 800 billion € By 2024, and half of these will correspond to the video game industry. Half of this huge pie will go to entertainment, commerce and social media. That’s why companies want to be in a good position for the moment this digital paradigm shift happens.
Therefore, they first prepare interior level making sure your innovation departments and employees are ready when it’s time to connect with customers, and that’s where new business opportunities arise.
Meta CEO Mark Zuckerberg recently made sure that the metaverse would emerge 10,000 jobs Jobs across the European Union in the next five years will be Technological, bringing with them new digital opportunities and a host of new possibilities for teleworking and social relations.
Currently, the usual social interactions in the metastore, avatarsbut their days may all be numbered given that companies like Microsoft, Meta and Apple are in the midst of a new technology development race. technology that can mix both worlds.
As the metadata warehouse and business become integrated, remote collaboration possibilities will no longer be reduced to tools such as shared screens or group video calls, but instead directly three-dimensional interaction with partnereither in a virtual world through avatars or in reality through a projection.
And not just to chat, but to work together, for example, to design products or make presentations in digital environments. What Microsoft saysvirtual transport‘ and although it has not yet developed its full potential, it has already shown what it hopes to achieve.
Until then, once the metadata base kicks in, companies are starting to test it internally to be prepared when it’s time to engage with consumers.
“We are facing a new technological paradigm, but it will still take some time to reach the customer. 95% of requests we receive for Metaverse design are for meetings and internal use,” Lía Radovic, Bravent’s marketing manager, told this newspaper.
Bet on the metaverse
In this sense, there is also a competition between companies. As Apple, Meta, or Microsoft compete to see who can impose their own metaverse models, companies hoping to take advantage of the new business opportunities of Web 3.0 are racing to keep up with innovations.
“We have created worlds to spreade.g they serve to educate people and teach them how solar panels or wind turbines work and what they are made of,” explains Martín-Blas, CEO and founder of Virtual Voyagers, who is among many projects with brands like Ferrari, Banco Santander or Real Madrid, who helped develop the Facebook virtual concert platform. it happened.
However, on a day-to-day basis, it seems to have something to do with early uses of the metastore. meetings or presentations of results. Iberdrolafor example, in June it became the first Spanish company to hold its general meeting of shareholders on the metaverse, and others Accenture anyone Telephone They are also building their own digital worlds where they can hold meetings or presentations.
Of course, all versions of working metaversions—from the visually simplest, such as Gather with a two-dimensional proposal, to the most complex, for example mixed reality They faced the challenge of trying to fill the social gaps of telework – which Microsoft is concluding.
How to recreate the social environment?
technology consultant braveFor example, this year a designed Virtual office for Telephone. The company’s requirements were clear: it needed to have a workspace, yes, but also a socializing space and another space where the employee could participate in games that strengthened teamwork.
but how do you get break that physical barrier What is created between two employees who each work remotely at home? It is no easy task where you compete not only against the limitations of technique, but also against the employee’s own skepticism.
It’s not just about trying to recreate the social climate that exists around the office coffee machine, it’s also about persuade a digital non-native generation about the possibilities of that ‘doll’ replacing the visual effect of her lifetime outfit.
” Generation Z You won’t have any problems with all of these. They socialize in Fortnite or Minecraft, create their own metaverse there with their friends, spend money on digital clothing and adapt perfectly to this form of relationship,” explains Martín-Blas. “The key is in the old days, but we’ve done quite a bit of testing with them and it turns out that the metadata store, for example, seems more intuitive to them than an existing government website.”