Miniland toy company was able to close last year with a slight increase in turnover, thanks to the attractiveness of its educational games range and its inclusive doll collection to compensate for the loss of revenue due to the definitive separation of production. food packaging to the signature of the same Qiub Packaging group. In particular, Onil company recorded a turnover of 15.3 million euros in 2021, 0.46% more than the previous year, according to the information in the accounts deposited by the company in the Trade Registry.
The company’s own management report highlights the good performance of the business by taking this distinction into account. An evolution that Rafael Rivas, managing director of Miniland, has linked to the attractiveness of selling toys. Thus, on the one hand, the company benefited from the schools’ purchases of various educational toys, after two years when this demand was held back by the pandemic. On the other hand, emotional and values education dolls, including the Miniland Dolls, which represent babies of different ethnicities with Down syndrome, also made significant progress in sales and gained recognition in 2020. It received the Best Toy of the Year award from the Spanish Association of Toy Manufacturers and won Gold in the Empowering category at the Play for Change Awards, organized by European employers of the TIE sector last year. The company also received the Important Award from INFORMATION.
In this context, Rivas particularly highlights the good performance of these lines in markets such as the United States or Australia, with growth of over 25% according to the executive.
In this sense, it should be noted that a large part of the maintenance of the turnover was achieved thanks to the improvement in exports, which rose from 4.9 to 5.4 million euros in Community destinations, while shipments to third countries exceeded three million euros. , compared to 2.2 the previous year.
On the contrary, the line of childcare products that represents his other big business has undergone a straight evolution as a result of the drop in the birth rate across Europe, according to the executive himself.
Regarding the results, the company suffered from increased costs, particularly transport and electricity, which reduced the final profit from one million euros to 763,000 euros.