this Alicante agricultural sector They demand packaging that improves aeration of products like citrus, optimizes transport, maximizes stacking… because failing at any of these steps of the supply chain can waste valuable time for producers, distributors and brand owners in the region, increasing their costs or jeopardizing their brand image at the point of sale. ; this will significantly reduce their margins, which have already been reduced by the current economic context.
Citrus fruits are fruits with very special features that can absorb the deformation caused by the product itself, allow for perfect stacking, and also require a package with a design that serves both long-distance transportation and point display. sales.
Agri Experience Center is the only 100% agricultural R&D center in Europe. and at the Smurfit Kappa Alicante factory (formerly Smurfit kappa Iberoamericana), where new and innovative packaging is constantly being designed for agriculture.
Innovation at the service of the Alicante farmer
For citrus, Goliath made a strong entry into the sector thanks to its compatibility. most meets the needs of producers, distributors and brand owners of oranges, lemons, tangerines and other citrus fruits from our fields. very important in this industry resilience and stability in stacks you have to added to good ventilation It guarantees that these fruits pass through the logistics chain smoothly until they reach the sales points.
In this sense, Goliath is a packaging that solves the stability issue. It reduces the load thanks to the inclined head walls and the shoe and inner slot system. boxes are always aligned in heaps.
In addition, these sloping hood walls create ventilation channels. air flow around each package. This is extremely important because temperature and humidity conditions kept both in rooms and in transport. Of course, it is packaging suitable for agriculture-food contact.
Purpose: to provide corrugated packaging that meets the needs of its customers
However, agriculture is not the only sector where Smurfit Kappa works. The company also develops packaging solutions for the industrial sector or e-commerce. It is constantly growing in the area, so the unboxing experience is an opportunity for a new purchase.
An example of these packages Wow, It has been specially designed for a leading Valencian startup in the fashion industry dedicated to the design and manufacture of it. smart clothes non-staining, wrinkle-free, breathable, 100% recyclable and sustainable. It sells experiences and its main channel. Sales is electronic commerce.
Previously, this company shipped its products using two plastic bags, but one of them their main goal was to remove as much plastic as possible from their processes.. Therefore, he was looking for a unique and innovative solution for one of his launches. unboxing experience and 100% destruction of plastic.
The result was a new and unique unboxing experience to achieve the ‘Wow effect’ that this fashion brand wanted so much to launch for its customers. with a packaging superior appearance, easy and fast assembly, designed as tamper-proof and allows easy return of the product. Also, with this packaging it is possible achieve excellent brand promotion and also sustainable: the company remove all plastic with a smart one-piece solution.
Innovative and sustainable solutions that optimize and protect the environment
Shaped according to the needs of customers, these innovative solutions also allow them to add value to their businesses due to their sustainability. And this, thanks to the fact that they were made paper-based, corrugated cardboard provides greater product safety and greater customization capacity, offering a robust alternative to packaging made with other materials that are not sustainable but offer the same resistance.
In short, this company offers a wide portfolio of innovative and sustainable paper-based packaging, large or heavy packaging (Heavy Duty or XXL) as well as special solutions for honeycomb (Hexacomb) for sectors such as agriculture or industry.
In addition, it offers its customers a wide range of attractive and sustainable displays and packaging made of technical papers (moisture resistant, oil proof, heat insulated, water barrier, antistatic…) that offer the high performance they offer. they must face the challenges they face throughout the entire supply chain.
If you want to know more of the company’s success stories, you can click here.