Hidden advertisements cause many television channels to spend large sums of money. La 1 and laSexta were the latest to be accused of using such promotional tools, which are prohibited by law in Spain. As CNMC explains, RTVE and Atresmedia will have to pay a large fine.
The National Markets and Competition Commission approved the sanction of two communications groups this Friday morning. In particular, they are accused of using it. hidden advertisementMaster Chef Celebrity‘ and laSexta Noticias.
In the case of the Atresmedia chain, it will have to pay 185,585 € To broadcast an anonymous commercial communication from the Laguinda mobile application. This is Article 18.2 of the General Audiovisual Communications Act (LGCA). is a violation of the article.
By the way, La 1 must be paid €125,581 for making commercial communications and talking at length about his company and brand during Amelicious’ visit to ‘MasterChef Celebrity’, a former contributor.