From this Thursday Facebook it will look more like TikTok. AimRenamed the parent company that owns the largest social network on the planet, today announced the changes so that the user’s browsing experience includes more videos selected by users. algorithms It is advisory in nature, thus more similar to the Chinese social giant model.

Be it on TikTok, YouTube, excitement anyone InstagramAudio-visual content has been gaining weight on digital platforms for years. Aware of this, Mark Zuckerberg’s company also decided to bet on it. So when users log into Facebook, they will see much more looping videos, images, and status updates. This will cause content previously posted by family, friends and groups in the center to occupy a separate place in a lateral ‘feed’.

The home screen will also display a selection of content selected by Facebook algorithms, which use the large volumes of personal data they receive from their users in order to better understand their tastes and thus be able to recommend content based on the interests of each. to them. Make privacy a business.

imitate the competition

In this way, Facebook is following one of its greatest traditions: imitating what its competitors are doing. In recent years, the social media giant has seen emerging platforms, especially TikTok, regain its popularity, especially among its youngest, making it a threat to business. Facebook has more than 2.9 billion active users worldwide, while TikTok, born in 2016, already has over 1 billion.

To avoid a hypothetical ‘sorpasso’ in the future, the company’s services have been shaped to more closely resemble features that define the success of its competition, such as TikTok’s video recommendation algorithms. Thus, Instagram, which is also owned by Meta, was launched in 2020. reelsA video feature that is almost identical to the Asian phenomenon.

There may be other reasons for Facebook’s facelift; for example, the increasing pressure from regulators on the company and other social networks. Data protection number of users and prevalence disinformationAccording to a source told Axios to US media.