Specifically, the CNMC sanctioned RTVE with 125,581 Euros for broadcasting confidential commercial communications during the broadcast of ‘Masterchef Celebrity’ On 25 and 30 October 2021.
CNMC confirmed that at various times during the program on October 25, former ‘Masterchef’ contestant Amelicious referred to the food products it sells online. Among the references, “The virtues of these products are explained and some are shown.; all this is linked to the content of the program”.
18.2 of the General Law on Audio-Visual Communications, by presenting these broadcasts with actual products available on the market that may have an obvious advertising purpose by the television provider, and by misrepresenting the public. reminds you of the violation of the article. nature, without being treated as advertising at any time during the broadcast or any overprint that defines it. This program was repeated on TVE 1 on October 30, 2021.
RTVE sources told Europa Press: they will object to the sanction because it is possible to lodge a direct adversarial-administrative appeal against this decision to the National Supreme Court within a period of two months from the day following its notification.
On the other hand, CNMC imposed sanctions. Atresmedia published confidential advertising communications on the La Sexta channel, complying with Article 18.2 of the General Audio-Visual Communications Act (LGCA). with 185,585 Euros for violating the Article.
Specifically, the agency states: this contravention took place on 5 December 2021 at ‘La Sexta Noticias 14 H’.. “In this informative programme, a commercial communication from the Laguinda mobile app was broadcast without introducing itself,” he says.
The law establishes that ad placements “must be duly marked so that the viewer always knows when they are receiving information and when they are trying to sell a commercial product.”
CNMC also reminds that Atresmedia may file a direct adversarial-administrative appeal against this decision to the National Supreme Court within two months from the day following the notification.