Only one fifth of Russians do not back up their data at all. But most people rarely copy data and are not willing to pay for recovery if it is lost. This was demonstrated by the joint work of the IT company Cyberprotect and the Analytical Center NAFI.
Backup is one of the most common and reliable methods of protecting against data loss. According to research, today 50% of Russians create backup copies, but they rarely do this – this is 3 percentage points. more than last year. One-third (32%) of respondents are very sensitive to information; They create regular backups. And finally, by 2024, 18% of people do not backup at all.
Data protection concerns are not gender specific; Men and women behave the same way in this regard. However, age affects attitudes towards backup: people over 45 have the largest group of users who do not backup (24%). One explanation for this attitude may be that older people store the most important things in analogue form: passwords in a notebook, documents in printed format and digital photo and video archives may be less important for them.
Participants were asked the following question: “Imagine that today, due to the malfunction or theft of your personal computer or smartphone, all the data stored there (documents, photos, contacts, etc.) is lost. How much money are you willing to pay to return and restore this data?
The survey showed that 31% of all respondents would be willing to spend up to 5 thousand rubles to return data. Moreover, women (38%) give up this amount earlier than men (25%).
Young people under 24 value their digital data more than anyone else. 8% of them are ready to spend more than 100 thousand rubles to restore lost files and information, 7% – from 20 to 50 thousand.
But the majority of Russians still believe that if data is lost, they will have to accept it as a fact: 43% of respondents said they would not pay for attempts to get it back.
“Losing important data is not as difficult as it seems. Users could accidentally delete them themselves, damaging their devices, or a power outage or hard drive failure could occur, destroying all unsaved information. Files may also be encrypted or lost due to malware activity. Recovery can be very expensive. In the worst case scenario, the data will be lost forever. Therefore, people who encounter such a problem often start making regular backups using the most reliable backup method based on the 3-2-1 principle. That is, they create at least 3 copies of a file, store them on at least two devices and also have a remote version,” said Elena Bocherova, general director of the IT company Cyberprotect.
“Creating backup copies is one of the elements of the digital competence system, which is an important feature of the digital literacy of a modern person. Although the risk of information loss due to “sanctions” turbulence in the digital technology market is quite high, this issue does not receive much attention today. At the same time, we need to remember the other side of creating backup copies – their confidential storage, protection from unauthorized access. These knowledge and skills are also an important element of digital literacy,” added Timur Aimaletdinov, Deputy Director General of NAFI and co-author of the Digital Citizen diagnostic platform for digital competences.
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