Seat Arona, Ibiza, Ateca, Leon and Tarraco further Cupra Formentor, Born, Leon and Ateca. These are the nine models with which the Seat SA company (consisting of the complementary Seat and Cupra brands) has powered its growth until it achieved an annual operating profit. 625 million euros (compared to 33 million in 2022), bill 31% more (€14,333 million, representing 10.4% of the Volkswagen Group), will produce 534,000 units and sell 602,000 cars in 2023 (of which 533,608 have already been delivered). In fact, it is the best business card in terms of operating profit after the record was broken. by the company in 2019 Reached 445 million euros. The 2023 operating margin was 4.4 percentage points.
at an event held Armchair House from Barcelona, Wayne Griffiths and its management team showed the financial details of Seat SA for the 2023 financial year. A week after the Volkswagen Group announced its global results, two Spanish brands stripped down to show their good moments. Commercial and industrial. With the Martorell factory undergoing full transformation to embrace oncoming electrification (slowly, but coming), Seat has confirmed its good moment.
Some very positive numbers in the recovery environment support 2024 This is getting better. The arrival of new models such as Cupra Tavascan and Terramarwith renovation works Seat and Cupra León at the same time Cupra Formentor, They call for optimism. This will also be added ‘Extra ball’ in Ateca This works well for Seat. Ibiza and Arona They have already confirmed that it has been extended beyond its expiration date of 2029.
Cupra’s driving force is a fact and the brand already represents andl 46.2% of Seat SA production. In 2023, Cupra’s figures grew again with a sales increase of 50.9%, marketing 230,700 cars worldwide. Seat’s figures were also up 24%, with 288,400 vehicles sold. The total of both showed an average growth of 34.6% last year, with 519,200 registered cars. With the power of Cupra Wayne Griffiths confirmed its landing United States market.
Plan of the seat
With range muscles strengthened by life extensions Ibiza, Arona, Leon and Ateca, the next step is to plug the glove into electricity. Need to add muscle armchair may make company management finally consider betting We introduce the 100% electric version in December.
This electric model can go hand in hand with many things Agreement between Volkswagen Group and Renault produce a small electric car Less than 20,000 euros. An old acquaintance of Seat would be at the negotiating table for this agreement. Josep Maria Recasens (Head of strategy at Renault and president of the rhombus company in Spain). While Volkswagen thus brings its ID1 to life, Renault will fulfill its promise of an electric car under 20,000 Euros with the new Twingo.
The Seat model, which will celebrate its 40th anniversary in 2024 and will retain the name Ibiza, will be Seat’s first 100% electric car in the market. Of course, it’s not the first one. Inside 2019 Seat has already presented the current situation Birth of Cupra With the Seat logo at the IAA fair in Frankfurt Luca de Meo and Herbert Diess. Therefore, the new electric Seat must wait until 2027, when Volkswagen will start production of its own model. The intention is clear, but nothing has been officially confirmed.
Despite this electric promise for Seat, the obvious is slow down The commitment to 100% electric in most European markets, especially in southern countries such as Spain, where it represents only 6% of the total market, has led Seat to consider extending the life of its combustion model project. In fact, the Cupra Terramar itself (produced at the Györ, Hungarian plant) comes as a plug-in hybrid proposition.
‘Extra ball’ approval Seat Ibiza and Seat Arona guarantees more combustion models with the addition of gasoline mechanics for the new model Lion (For both Seat and Cupra) and as we said Seat Ateca (It would disappear from the Cupra brand). The same thing will happen to him Cupra Formentor It will also move towards a 100% electric version. Also brand will be added a larger SUV to range.
Another of the ‘business’ legs of the Spanish company is SeatMO, The electric and urban mobility section, where the joint motorcycle project in Barcelona was canceled this year. However, the brand maintains the 125 and 50 electric motorcycles it produces. Silence The arrival of the nanocar is expected to be confirmed in the product catalog Seat 4Wheels (Based on Silence S04).