Amazon Director of Consumer Affairs Alfonso Serrano: “We never stop innovating to deliver the best shopping experience.”

Aware of this trend, Amazon implements a comprehensive strategy to satisfy its customers at events such as the “Amazon Spring Sale Party”, offering a wide range of products from well-known brands to Amazon devices. In addition, delivery speed, flexible return policies and attention to changes in purchasing habits, especially in categories such as clothing and technology, are the mainstays of its approach. It focuses not only on offering consistent savings, but also on supporting small and medium-sized businesses, encouraging their participation and visibility in these events. We talked about all this and Amazon’s position as an indispensable ally to meet the changing needs of consumers in an increasingly dynamic and competitive market with Amazon Consumer Director Alfonso Serrano.