‘Snow Community‘This is not a movie for teenagers. The movie shouldn’t appeal to you because of its subject matter or its closeness to reality.It happened in 1972, before he was even born.– or because of the harshness of the images, which are not suitable for all types of viewers. But for some strange reason, young people connected with the story he told. JA Bayona Even more than other teen dramas. The film has been nominated for Oscars for best international film and best make-up and hairstyling, which will be held in the early hours of Sunday, March 10.
The film premiered on Netflix and within days became one of the most-watched non-English speaking films on the streaming platform. As if it were a youth fiction, social networks were full of young people’s videos – especially TikTok, of course. He comments on the Andean tragedy. Many have watched the movie up to 10 times, read Pablo Vierci’s book, saved interviews with crash survivors, and researched until they discovered even the smallest detail of the events.
An unprecedented phenomenon
The movie has become a unprecedented phenomenon in the Bayonne race. “We knew ‘Snow Society’ would work and could be another ‘Impossible,’ but it went above and beyond all that,” makeup artist David Martí admits in a conversation with this newspaper. And the movie didn’t just wake up adult attentionIt’s closer to the story but also for younger viewers.
The fact that ‘The Snow Society’ can be watched on a platform such as Netflix has further expanded its audience and enabled it to reach a wider audience. It is at everyone’s fingertips and information about the tragedy The facts described are available on the Internet for verification and consultation.
It also helped popularize speech emerging on social networks and ‘FOMO’ effect (‘Fear of missing out’, in English the fear of missing something and not being a part of a social event) was created thanks to viral videos on TikTok. Tragedy occurred over 50 years agoSo the youngest did not experience the events, but social networks created a social conversation so huge that it made everyone want to participate in it.
a young idol
Aware of the popularity he has achieved on the Internet, Bayona has created a international meeting They can view and comment on the film with their followers via X (formerly Twitter). “This closeness makes it unique“, says Martí, and at the same time makes his job “special”.
Although the film was the last of his assignments, it was also new teen idol of that moment. The hero of the film, Enzo Vogrincic, caused the emergence of craze among young people. The Uruguayan actor currently has over 2.4 million followers on Instagram and his fans follow him wherever he goes. “We were leaving the hotel and getting on the bus to go to the Goya ceremony, and the bus was full of young people who started screaming when they saw Enzo Vogrincic,” explains Martí. “When did we ever make a movie for teenagers?“, artistic director Alain Bainée asked himself.