More than half of Russians (58%) prefer to entrust personal data to representatives of commercial companies rather than artificial intelligence. This was shown by a study by the consulting company Rybycore, the results of which were reviewed by socialbites.ca.
When asked who they could trust most with data about themselves and their preferences, 58% of respondents chose brand representatives and 42% preferred services based on generative AI technology.
While the majority of respondents (78 percent) admitted that they do not want to share their personal data with commercial companies, almost half of those surveyed (45 percent) are ready to disclose their purchasing preferences, especially if they receive a discount or a personal discount. bid for it.
13% of respondents are ready to talk about their preferences and tastes at the request of the company without any additional conditions. 17% would only give such information about themselves if they received a bonus or discount from the brand conducting the survey, and 15% would give it if it would help them receive personalized offers.
People are more willing to trust personal information to familiar companies whose services or products they use repeatedly. Almost 70 percent of survey respondents reported this. One in five people are ready to transfer their personal data only to well-known companies. For only 9% of Russians, a company’s popularity is not important; They are ready to provide information about themselves and their tastes to businesses of all sizes.
“The results of the research show that Russian consumers are conservative and are not willing to provide companies with their personal data (full name, gender, date and place of birth, education, marital status, etc.). But we see that almost half of the survey respondents are ready to share information about their consumers and taste preferences, especially if it will lead to improvement of service and personal offers. This shows that business representatives have great potential to research customer behavior and build more trusting relationships with consumers; This often leads to increased LTV and profit,” commented Kirill Sidorenko, managing partner of VBO Rubicor, co-founder and Director of 1C Business Transformation.
Previously Vladimir Putin reportedApproving an updated strategy for the development of artificial intelligence.