The ‘Operación Triunfo’ fan phenomenon is unstoppable. His musical talent came to the screen once again and an entire generation was hooked on this song for three months. Coexistence of 16 ‘victories’. The first edition of the competition on the Prime Video streaming platform; Premieres and live content for the first time in history– was successful and broke all previous records of the format. The program added a total three and a half million unique viewers He appeared in 14 premieres and 85% loyalty. So far, close to three and a half million people have engaged with ‘talent’ content, and 85% of that audience remains loyal week after week.
It couldn’t be any other way with these success data: The second edition of ‘OT’ will be on Prime Video. This is confirmed María José Rodríguez, is responsible for original productions for Spain on Prime Video, at a press conference this Tuesday. In fact, according to the conclusions drawn by the program organizers of the Gestmusic production company, if the premieres were broadcast openly on television, the premieres would be broadcast openly on television. audience leaders every Monday night.
Despite the good results, the production company and the platform are in no hurry to start production of a new edition. Creators are aware that the ‘OT’ format works best. rest time between seasons more old. Tinet Rubira, director of Gestmusic, emphasizes to the media: “The good thing about being on a platform like Prime is that there is no emergency, there is no grid to fill.”
We bring together young people and adults
The music competition ended on Monday, February 19. Naiara victoryOne of the favorites of program followers. It became a meeting point for fans who connected online via the social network, where premieres continued on Monday nights at 22:00 for three months. As it was the first time the competition was broadcast on a broadcast platform, it could be watched live in the following countries. Chile, Colombia, Argentina and MexicoIt has become a ‘trending topic’ more than once and has also achieved good numbers.
According to Rubira, the secret to the success of ‘OT’ is finding the balance between content that already works in the format and adapting to new trends. “There is a base that needs to be respected, but there are also those who participate Gestmusic’s director explains in his meeting with the media: Although its main target is young people aged 13-23, the program has become a format that brings the whole family together. in front of the television. “We We want to bring together as many people as possibleso we have to listen to everyone,” he explains.
I hate networks
This year, the program also had a major ally for the first time: the social network TikTok. The total number of videos shared under the hashtag #OT2023 in the application is more than 100. 5 billion views. This platform helped make content viral and connect users to the storyline of the 24-hour broadcast.
However, social networks have also become the focus of hatred towards the contestants, in a much more perverse way than in previous editions. “This scares me because I think they are too young.Noemí Galera, director of the ‘OT’ academy and head of casting at Gestmusic, warns. Ruslana was one of the contestants who was most criticized for her attitude in recent weeks. “He is an 18-year-old creature with demands you cannot understand, trapped among people he cannot decide on, committing acts you cannot believe and under incredible pressure. You have the right to say how you feel and throw a tantrum.“, argues Galera.
Save numbers
But there are more records. ‘OT’ official store gathered more than one million Amazon customers And disk -in addition to some ‘merchandise’ such as t-shirts and sweatshirts- Best selling product online in Europe Rubira says this can happen in just two hours, but only “when there are highly anticipated product launches, such as video games.”
The program application also noted unique figures. In total, the platform added: 1.6 million registered users‘OT doubled the record number set in 2018, when 800,000 people signed up for the app. Similarly, some weeks have been close together. eight million votes through the platform. In fact, during the last premiere, within minutes 1.2 million people voted for the winner.
fan phenomenon
Even though the strongest fan phenomenon occurs in events that mobilize the masses. The contestants went out to sign albums in some cities in Spain a few weeks ago. especially, until 12,000 people they moved Madrid to see the ‘victories’ and then some 6,000 to Barcelona. The generation most connected to online platforms bought a record to get their idol’s autograph even though they didn’t even have streaming support.
This success will soon reach large concert halls. The contestants have already sold out tickets for one date of the Spanish tour. Palau Sant Jordi in Barcelona and the other Wizink Center in MadridMany cities are almost sold out. Fans will be able to sing along and remember some of the most legendary performances from their time on the show. The problem is that many of their performances have appeared on the top music charts on streaming platforms, and the songs from the premieres have already racked up more than 200 songs. 100 million streams Total.
The next edition of ‘OT’, where the format starts to breathe after the success of ‘victories’ in 2023, will have a tough time. “It’ll be hard not to lower the level“says Rubira. But although it may seem impossible sometimes, The phenomenon that occurs after the program is always exceeded.