Company disney This Wednesday, it announced that it will invest $1.5 billion to acquire some of the shares of Epic Games, the brand that created ‘Fortnite’.It is one of the most popular video games in the world, with 100 million monthly users.
The investment was announced by Disney CEO Bob Iger in an interview with economic channel CNBC, following the release of the company’s quarterly results, which were well received by investors in operations after the Wall Street shutdown. They increased their shares by 5.83%.
Iger, who did not specify the value of Epic Games, a company that does not operate on Wall Street, said that the investment in Epic Games “probably represents our biggest penetration into the video game world yet.” The executive, Iger, said this investment “is not only timely, but represents a significant step forward when you look at demographic trends in how Generations Alpha and Generation Z, and even Generation Y, are spending their time.”
Epic Games has recently signed collaboration agreements with other entertainment giants such as Lego and Harmonix for the ‘Fortnite’ game or content.