Almost half of Russians, or 40 percent, went to the movies in the last six months. The majority of them (63%) have been to the cinema 2 to 5 times, less than a third (26%) have been to the cinema once, and 8% have been to the cinema about ten times. 3% became avid moviegoers; They have been to the movies more than 10 times in the last six months. This is shown by a study conducted by Mediacom.Expert together with Surveyolog.ru, the results of which were reviewed by socialbites.ca.
The majority of respondents (64%) have a neutral attitude towards domestic cinema, recognizing the existence of both good and bad films. Almost a third (30%) had a positive attitude, noting that the quality of Russian new products has improved. 6% expressed a sharply negative opinion.
New original stories attract 63% of respondents, film adaptations of historical events – 43%, fiction adaptations – 40%, remakes of Soviet films – 12%.
More than half of the respondents (54%) evaluate positively the trend towards film adaptations based on the plots of traditional Russian fairy tales, 35% are neutral, 11% are negative.
The absolute majority of respondents (93%) watch domestic cartoons, and 45% do so quite often.
The majority of respondents (68%) have a positive assessment of domestic animation, less than a third (30%) are neutral, 2% are negative.
Almost half of the respondents (48%) evaluate domestic films at the same level as foreign films. Less than a third (27%) believe Russian cinema is inferior to Western cinema, and a quarter (25%) agree that our films are better.
The majority (71%) generally follow the latest Hollywood movies; 54% follow it occasionally and 17% regularly. 29% of the participants are not interested in foreign films at all.
Interestingly, more than a third (35%) of those surveyed could not name the best foreign film of 2023.
Participants mostly go to the movies with their romantic partners (41%), children (35%), friends (29%), parents or other relatives (28%), alone (12%) and co-workers. (3%).
On average, the cost of a cinema ticket was 200-400 rubles for the majority of respondents (65%), 29% of respondents bought a ticket from 400 to 700 rubles, 6% paid less than 200 rubles, and 2% paid 700-1000 rubles. paid. The majority (69%) think ticket prices are optimal, with almost a third (29%) finding them high and 1% finding them low.
At the same time, the majority of respondents (26%) spend from 200 to 400 rubles on snacks and drinks, 23% do not buy anything in the cinema, 22% spend from 400 to 700 rubles, 13% spend from 400 to 700 rubles ruble. 11% of respondents spend less than 200 rubles, 5% spend more than 1000 rubles.
The majority of respondents (77%) watch movies and TV series in online cinemas. Almost a third (29%) of them do this a few times a month, a quarter (25%) do it once a week, and 23% do it almost every day.
More than half (56%) of those surveyed admitted that they are not willing to pay to watch movies that are not included in the subscription. A quarter (25%) are generally willing to pay for a film they like, but this has yet to emerge, with 19% paying for a single film as part of a subscription.
More than a third (34%) of respondents occasionally watch free (pirated) movies and TV series; for example, when the movie they are interested in is not included in the subscription. 30% of survey respondents are always looking for free content. Almost 20% do not watch due to intrusive ads. Another 16% rarely watch movies for free because they are unhappy with the quality of pirated copies.
The majority of Russians surveyed (75%) have a calm attitude towards promoted films and TV series and watch them if the topic interests them. 17% basically ignore popular new products; 8% often watch flashy new products.
67% of survey respondents read reviews of new movies. Half (50%) do this occasionally, and 17% do it before almost every viewing.
Previously Russia happened The biggest market for French cinema.