Catalan fashion multinational Mango We publicly conspired in 2022. virtual universe Another line of business. At the time, it seemed like a bet on the gallery and the catwalk rather than a reliable business. The situation has not changed much, but in the intricate world of virtual fashion, forward steps with economic returns are perceived. Mango announced that its first store on the platform will open this month robloxWhere Users will be able to purchase Mango Teen clothing and digital products for their avatars. The metaverse has been made real and monetizable.
Mango had already announced its commitments to the press in New York last year. virtual universe He was less crazy than he looked. That there is something on the horizon and that the metaverse, as a parallel technological universe, may bring more surprises than expected. Jordi Alex He is Mango’s excellent technology driver. He then described his plans for the future of the metaverse in a clear, transparent and almost convincing way: “In the next 10 years, perhaps young people will buy clothes or ‘wearables’ for the virtual world before the physical world, and Mango needs to pay attention to this. “possibility”.
Roblox’s initiative continues in this line without hesitation in building an ecosystem that can offer its customers different experiences, services and products in the physical, digital and virtual world.
Seventy million active users
In Mango sources they explain: Roblox is a global, immersive communication and connection platform with more than 70 million daily active users.. This month, Mango is opening its first immersive store on the platform. virtual shopping mall Clothing MallWhere users can purchase Mango Teen clothing and digital products for your avatars or fictional characters. To do this, Mango is collaborating with BrandNewVerse, which specializes in this type of commercial metadata, Outfit Mall, a realistic-style shopping mall located on a Mediterranean island (very much in line with Mango’s international image of ochres, nets and Mediterranean bliss). .
After all the metadata game is the interaction between clients. Leisure and job prospects for young experimenters. Fashion, style, image creation from virtual to reality. The biggest innovation of the Roblox metadatabase is that visitors have the opportunity to virtually purchase collections available in the company’s physical stores through the ‘marketplace’. Clothing and products can be tried on in an immersive way at the brand’s store in the Outfit Shopping Mall. The group will also present special designs to the metaverse at special events on the platform.
Jordi Álex believes that the arrival of Mango on Roblox strengthens the ecosystem of Mango channels. Walks are exploring all the tools at their disposal to communicate with customers in the most friendly way. From Mango they believe: “digital consumers They are increasingly demanding that fashion brands have products that are available in both the digital and physical worlds.while demanding that exclusive digital products be available only in the digital world.” This is a new technological scrutiny that other fashion giants are looking at with suspicion.