Willyrex and TheGrefg’s apartments, Xokas’s penthouse or ElRubius’s promissory notes: this is how ‘youtubers’ invest their millionaire assets

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David Cánovas Martínez from Murcia, known as TheGrefg, started the procedures in April 2023. He evacuated an old woman living in the building he owned. Cánovas is a famous YouTuber who moved to Andorra in 2016 to pay less taxes. on that side has acquired at least two properties, As the local newspaper Altveu published recently. Given the resulting uproar, he issued a statement not only confirming the facts but also explaining the business he was getting into: Buy buildings, evict tenants, renovate and re-let apartments.

“A company of mine purchased a property,” TheGrefg said in his note. The previous owner had “already notified all tenants that he was selling the building” for renovation and subsequent rental, “This made it necessary to leave it blank.”. Everyone left except the woman. before that “abusive occupation“, the company Grefito SLU sued him and demanded his eviction, which was approved by the Andorran justice system but is being appealed. “This is a matter of rental without any specific details,” he argues and is told by an old lady youtuber It shouldn’t be news. “I respect the law and act in accordance with the law.” This newspaper contacted Cánovas to obtain his version, although it had not received any response at the time of writing.

They are well known Astronomical figures used by the main youtubers And pennants, they earn thousands or even millions of euros online every year. Their income comes mostly from the fees they receive from the platforms they collect visits from, as well as from the advertising campaigns they run for brands.

Over the years (some have been working online for over a decade) these young creators accumulate funds. However, with a few exceptions such as investments e-sports, It is unknown how they transport their money. The escape of some to Andorra complicates matters. “Andorran trade registry Only lawyers registered in the country can access and agencies,” explain sources specializing in business information. If you have companies there, it will be relatively difficult to access your accounts.

However, some of this information is accessible in Spain. El Periódico de España from Ibérica Prensa Group reviewed: companies on behalf of their managers youtubers spanish people To find out if more are homemade like TheGrefg. The quick answer is no; At least not through their company. Because they don’t even have a community The normal thing in his activities is to issue invoices as a freelancer. The most illuminating example is the case of Ibai, who carried the company solely in his own name. Porcinos Football SL to promote sports competitions (Porcinos FC is Piqué’s Kings League team) and has never offered accounts.

There are some surprises among the rest. Except for Willyrex, who requested that we send questions to his personal email without answering the questions at the end of this article, the rest of the article youtubers They did not respond to our requests for analyzed information (all made through their representative agency, Vizz Agency).

Willyrex has giant apartments in Barcelona

Guillermo Díaz Ibáñez, alias Willyrex, is the owner of a company of the same name an important real estate assets. According to the latest accounts available at the Trade Registry for the 2018 financial year, Willyrex 1.08 million euros for brick investmentsHe did not make any declaration in 2017. Willyrex SL was entirely controlled by: youtuber until at least October 2022.

willyrex WILLYREX

Although based in Andorra, Díaz owns three properties in his company name: An apartment of 232 square meters in PedralbesOne of the most elite areas of Barcelona, ​​whose value will be up to 2.59 million euros according to the Fragua data platform; A house of 103 square meters in the neighborhood of Sant Gervasi, and participation in a 278 square meter venue in the same area as the previous one.

According to various published information, Willyrex packed his bags to go to Andorra in March 2019. In his last financial year in Spain, he declared that his income through his company was zero euros and his profit was only 454 euros. But, The company was worth more than one and a half million euros, most of it in real estate. 1.08 million, but also 255,000 euros in liquidity and almost 146,000 euros in long-term financial investments.

Illojuan has a real estate company

Juan Alberto García Gámez, alias Illojuan, pennants It is the most popular movie of recent times and the only movie that has not lost viewers since the peak of the epidemic. García is 29 years old, lives in Malaga and Manager of a company dealing in the buying and selling of goods and real estate development, Garmez Portfolio Management 2021. The company was incorporated in 2021 and has not filed accounts in any financial year. Moreover, according to the information consulted by this newspaper, He does not own any property.

ElXokas, IlloJuan and Ibai hug each other during a chat on YouTube. YOUTUBE

Garcia also directs Illopass SL and OGS, companies benefit from their activities and do not submit accounts.

El Rubius company has half a million in Sabadell securities

Rubén Doblas Gundersen, aka El Rubius, traveled to Andorra in 2021 and caused major social upheaval. Senior youtuber complained bitterly and openly The Treasury treated him like a criminal “from day one”. El Rubius’s history with the treasury is that of many actors and television hosts, rather than billing himself as a freelancer. They established companies that would pay less taxes, Because corporate tax is lower than income tax. However, if your activity is too personal, it may be considered fraud. Màxim Huerta therefore resigned from the ministry.

Tax Administration He demanded 73 thousand euros from Doblas — 50,000 unpaid personal income taxes and 23,000 fines — a claim for the maneuver that was confirmed by the High Court of Justice of Madrid (TSJM).

“It cannot be generalised, but in this case the AEAT considered: El Rubius’ activity was very personal Carlos Cruzado, president of the treasury technicians’ union Gestha, explains: “You need to analyze society and its conditions. If the person is deemed not to have contributed anything or is seen to be billing society at prices that are not market rates, It is considered a shell company. “There are also those who include personal expenses such as housing to reduce corporate taxes, which can be a double fraud.”

Rubius. RUBIUS

Company affiliated with El Rubius Snofokk SL, a cinematographic operating company that remains 98.7% owned until at least January 2023. Doblas was the sole manager until 2021, after which he left this position to Luis Héctor Turiel, who by then was a lawyer. Although he youtuber He lives in Andorra, the company is still alive. In its last filed accounts (2022), Snoffok stated: Income of 1.2 million euros and losses of 260,000 euros. Although it had only two employees, it spent more than half a million euros on staff; that is, it paid its employees an average of 250,000 Euros a year.

The company has an investment 697,000 euro promissory note from Banco Sabadell and 552,000 euros in cash, an amount that has decreased in recent years (there was 2.7 million euros in cash in 2021).

Xokas bought an overpriced penthouse

Joaquín Domínguez Portela-Martínez, also known as Xokas is one of the few publishers that remains tax resident in Spain. His rise to fame came much later than others like AuronPlay or Willyrex, who have been living off their online income for more than a decade. His situation is similar to that of sports journalist Gerard Romero, who began to gain popularity as various clips went viral on networks.

Until recently, El Xokas was living rented in an apartment on Embajadores Street in the center of Madrid. However, with the development of their domestic economy, announced with great fanfare that he had purchased a duplex penthouse in a new development in the capital for two million euros, we will also have to add an investment of 300,000 euros to renovate it to your liking. Her followers posted a photo of her on social media, quickly revealing the location of her new home in the elitist neighborhood of Chamartín, in an old office building converted into a home. The apartment has only two bedrooms and three bathrooms. Originally there were three, but one of them included it in ‘macrosazalon’.

Although the exact size of the new duplex penthouse is unknown, assuming it is around 200 square meters, The Xokas would pay around 11,500 euros per square metre. The market price of new construction housing in the area is 8,800 euros per square meter, almost 25% lower than what would be paid. According to real estate big data platform Brains Real Estate, the average price per square meter for apartments over 1.2 million is even lower at 7,140 euros per square meter.

Xokas has a company under his own name, La Diligencia Entertainments, which focuses on film and video production. In the last available financial year, 2022, it achieved turnover so far: He earned 574,000 euros, making a profit of 380,000 euros, After paying 126,000 euros in corporate tax. Although since its founding this company has been headquartered in the apartment that Joaquín Domínguez rented in the center of the capital, two years ago he decided to move it to Abadín, a small town with only 2,800 inhabitants in the province of Lugo.

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