It starts this Wednesday in Madrid A Fitur expected to break records. The 44th International Tourism Fair will host 150,000 professionals from the sector at Ifema Madrid between this Wednesday and Sunday. The meeting will be opened by King Felipe VI and Queen Letizia. Provides an estimated total revenue of 430 million Euros to the Madrid economy with fair activity. The fair is expected to attract 100,000 visitors over the weekend.
fitur total 8,500 participants comes from all autonomous communities, numerous companies and more than 152 countries; 90 of them have official international representation. 806 exhibitors will be exhibited in 9 pavilions of the fair, one more than last year. The region that will have the most area will be Andalusia with 6 thousand 500 square meters.
The kings will tour the different pavilions of the fair, accompanied by different officials. Among them is the Minister of Industry and Tourism, Jordi Hereu. As Ecuador is a ‘Fitur 2024 Partner Country’, King Felipe VI will receive Ecuadorian President Daniel Noboa. Although the situation in the Latin American country is complicated by several incidents of violence in recent weeks, the government hopes this will not affect tourism. The World Tourism Organization (UNWTO), in cooperation with the Latin American Investment Bank (CAF), will present the ‘Ecuador Investment Guide’ at the fair. Also ‘Investment Guide for Morocco’.
This year, pre-pandemic attendance figures recovered comfortably. And this tourism at its best. While tourism GDP reached its historical maximum level of 186 billion euros last year, it is expected to reach 200 billion euros for the first time this year. In fact, the country saved 66 billion euros between January and September last year; This is 22% more than the same period in the previous year.
News in print
In this edition Travel agencies, tour operators and employers will participate It will show its new features for 2024. In addition to sustainable development, innovation with digital transformation at the center will also come to the fore. However, other issues such as the changing state of the sector will also be discussed, The future of cruise tourismand tourism focusing on business trips, known as ‘Mice’ tourism. We will work to connect the tourism and film industries, bring LGBT+ inclusion and talent management to organizations.
The main innovation of this edition is the creation of Fitur 4all. to develop tourism accessible To make visible the initiatives of destinations and companies in this field. The latter, Fitur Sports, also stands out by arguing that sports tourism is the driving force of sustainable tourism. Turespaña will organize more than 1,000 meetings between industry representatives and 31 consultants of the institute at the fair.