The tourism industry faces major social, environmental and technological challenges. Both companies and public administrations have stated the following to solve all the problems faced by the sector: The best recipe for tourism to continue growing is to do it sustainably and always think about social responsibility. Two mayors from different parties, Madrid mayor José Luis Martínez-Alemieda and Las Palmas mayor Carolina Darias, agreed in their speech at the XII forum. Exceltur Studies need to be carried out on the environmental, economic and social sustainability of tourism.
Almeida suggested deseasonalization as one of the following: Solutions to alleviate overcrowding tourism. “In the case of the capital, we are flooded with visitors at Christmas, but the city is emptier in July and August. “We can host more tourists in these months,” said the mayor of Madrid, also emphasizing the great cultural opportunities that Madrid currently has. “We, the administrations, have to create a stable framework for the development of the sector. Once this is done, it will be sector by sector that the rest need to develop,” the mayor said.
For your part, Carolina Darias insisted on the need to work for sustainable mobility. “Public-private sector cooperation will be important in the coming years”. The 23rd figures were very good and we hope the 24th figures will be good as well. We must continue to cooperate and move towards responsible tourism,” explained Darias. Canary Islands President Fernando Clavijo said: Calling for planning to face the challenges facing the tourism sector, Clavijo said: “We must rethink the idea of creating a more specialized and exclusive tourism offer.” “We must work for big social and political agreements,” Clavijo said. with more effective spending.
Abel Matutes, president of Palladium Hotel Group. He pointed out that it is possible for tourism to continue to grow and that this will be beneficial to everyone.. “If the infrastructure is developed, tourists will be able to eat outside the hotel and engage in other tourist activities at the destination, which will benefit everyone,” he explained. In this sense, Carlos Mazón, president of the Generalitat of Valencia, announced that the first thing that will revive the sector is to encourage tourists to travel. “The first thing is not to reject anyone, that’s why we abolished the tourist tax imposed by the previous Valencian administration. We like tourists to come to visit us for everything they contribute culturally. A quality tourist is not a waste of their holiday.” “Most of them just talk about how much fun they had and want to do it again,” he said.
Balearic Islands President Marga Prohens also insisted that the ship be saved. “Proud of being an autonomous community with a strong tourism industry”. Prohens said, “I am very proud to say that we make our living from tourism and that the two most important companies of the sector in the world are based in our region.” Andalusian President Juan Manuel Moreno also reminded of the need to continue to promote this sector and discussed the need to deseasonalize tourism. “Climate change leads to very warm autumns, and this opens the door to changes. Another of the challenges we face is the regulation of tourist housing, something we need to agree on, which is not easy,” explained Moreno.
Interconnect Decks
Carlos Bertomeu, president of Air Nostrum and Iryo, also pointed out the need to support interconnections in Spain. For this reason, Before Bertomeu suggested banning domestic flights with a rail alternative, Adolfo Suárez argued that high-speed lines were needed to reach Madrid-Barajas airport..
The manager explained that the transfer of passengers to high-speed train has already taken place with the introduction of these lines in each city, and these routes are preserved for passengers connecting to long-distance destinations via Madrid. “This impact has already happened and with high-speed rail the full change will happen” reaching the final destination of Barajas, allowing citizens in other cities to connect the train directly to the plane, which he describes as true intermodality.
Balearia President Adolfo Utor talked about the often forgotten maritime transport as well as rail transport. He asked the administrations to take maritime transportation into considerationit is also immersed in a transformation process to become more sustainable.
Other businessmen like Gabriel Escarrer, CEO of Melià He drew attention to one of the most urgent problems of the sector by asking public administrations to think long term.: absenteeism and labor shortage. “Young people find it difficult to work on weekends. Although it is complicated, we must look for flexibility,” Escarrer said.
José Luque, president of the Costa del Sol Hotel Entrepreneurs Association, agrees with Escarrer on the issue of absenteeism: “This is something that confuses us too.”he assured. Luque also pointed out that the desired deseasonalization of the sector is occurring in two places: Malaga and Madrid. This businessman also pointed out another important problem that has urgently worried the industry in recent months: “Drought and drought will become a very serious problem for us, we also need to worry about how it will affect the perception in Turkey that the environment consists of us,” explained Luque.