The new edition of the International Tourism Fair, The region, better known as Fitur, is already warming up. Ifema Madrid exhibition center is preparing to open its doors on January 24 to host the largest tourism showcase. An annual meeting takes place over five days It welcomes professionals and companies in the industry, as well as the general public, who can explore the destinations offered on weekends.
This year, Fitur will cover more than 240,000 m2 in 9 pavilions. It will bring together more than 9,000 companies and 150,000 professionals from 145 countries. Also in the 2024 edition Ecuador As a partner and guest country The aim of the fair was to strengthen commercial ties with the Spanish market.
Balearic IslandsIt will occupy one of Fitur’s preferred venues this year, as every year. Its weight and leadership in national and international tourism make the archipelago a hero. During the fair, it will present a complete program of activities with the aim of continuing to consolidate itself as a leading destination 365 days a year, given its wide product range and facilities. In this edition, Fitur Baleares will repeat the stand it first launched in 2023, inspired by the ocean posidonia, which has made the organization known as the best sustainable stand. Absolutely sustainable and accessible tourism forms the backbone of Fitur 2024.
Conscious of the need to overcome current challenges, The 44th edition of the tourism fair will feature a speaker to promote good practices and strategies aimed at promoting respectful tourism To promote the development of an increasingly sustainable economy. In this issue of Fitur, Marga Prohens, President of the Balearic Islands, would like to emphasize in a special way her commitment to sustainability and her belief that a competitive tourism model and a broad and attractive offer do not contradict the preservation of beauty. islands and their natural resources.
In this edition, Fitur will once again introduce the eMallorca Experience, which aims to accelerate growth, under the slogan “Promoting Ecological, Economic and Social Growth”. sustainable development on the island, It will highlight projects, products and services that position itself as a globally sustainable and circular destination through the efficient use of clean energy, technology, sustainable mobility and circular economy. The stand of the Balearic Islands Tourism Strategy Agency (AETIB) will once again be the scene of the presentation of this 2024 edition and will be a milestone in its organisation.
The Popular Government will also benefit from Fitur 2024. commitment to innovation and development artificial intelligence applied to tourism on the islands Transforming the Balearic Islands into a cutting-edge destination and at the pinnacle of its position as one of the world’s major tourism powers. According to the government, this will serve to “reaffirm the transformation, improvement and modernization of the tourism sector”.
Support to the sector
Forecasts for 2024 show another year of record arrivals tourists to the Balearic Islands and the Government faces one of its biggest challenges: demonstrating that its methods of managing the region and services can keep overcrowding at bay while maintaining a sustainable, competitive model with an attractive proposition.
The Balearic president has demonstrated his willingness to support the potential of companies on the islands and combat “messages that constantly attack the tourism sector”. Prohens conveyed the current Executive’s desire to support the tourism business potential of the islands.
The government is drafting a new tourism law that is “agreed with all parties” and “less intrusive” than the law implemented by Francina Armengol’s previous executive. A new law that the Balearic Administration will present later this year. According to Prohens, elements that attacked “freedom of business and free competition” in the previous law “will not be present” in his project, he said. The administration’s job is to “make it easier for private enterprise to do its job,” he said. The President stated.
In his six months in office, the popular Executive has been on a roll of activity. hotel renovation and modernization processIt updates the layout of buildings and tourist facilities with the belief that commitment to quality requires modern hotels in excellent condition. Likewise, they state that it makes it easier for businessmen to reform their businesses and causes improvements, which both benefits the sector and contributes to the revival of the Balearic economy.
According to Prohens, tourism is “amain driving forces economy from spain, and has been, is and will be the main driving force of the Balearic Islands”, as he expressed in his mandate speech, he reaffirmed his will in this legislature to “stop the path to growth” because “not even those who do it defend it, where it will lead and its consequences” They know very well. Since taking office, Prohens wanted to make it clear that during his tenure he will improve the quality of tourism and try to increase the activities of others in this sector as the economic engine of the autonomous community.