The importance of story, AI streamlining processes and experiential events are key to communication in media and directors in 2024

Artificial Intelligence has become an indispensable tool for acceleration

Processes in companies and media. Likewise podcasts and events

Experientiality is also the key to communication strategies in the age of digitalization

and globalization. This search for new tools to engage with the target audience

fragmentation became the focus of the conference “Effective communication to reach the target audience every day

“Falling apart” event organized by the Association of Communications Directors (Dircom)

The Valencian Community and the Region of Murcia in cooperation with the Business Confederation

Community of Valencia (CEV).

Ana Gosálvez, Provincial Secretary of the Social Business Confederation

Valenciana (CEV) in Alicante opened the day by underlining the importance of this day.

How companies engage with the media

A solid and reliable reputation. Likewise, he underlined “transparency and privacy.”

The basic foundations of interaction between companies and the media define them as follows:

the “cornerstones” that define the quality of the relationship in question. In his words: “Truth and

Honesty is the strongest ally in creating a positive and lasting image.

“To create an informed and connected society,” he emphasized.

Esther, President of Dircom Valencia Community and Murcia Region, in her speech

Castellano drew attention to the importance of these meetings, which aim to bring the two people closer to each other.

“those who share the same DNA”: journalists and communications directors. there is spanish

He stated that both the media and communications departments were confronted.

today it has encountered “great difficulties in searching for the target audience” and in this sense

He emphasized the importance of such conferences to discuss and make suggestions.

“In an increasingly digital and globalizing world, reaching the masses

communication channels and supports lead to fragmentation and overexposure every time

old”.

THE BATTLE TO STRENGTHEN THE BRAND AND GAIN REPUTATION

Table “Companies and media: the battle to strengthen the brand and gain reputation

Artificial Intelligence” led by the vice president of Dircom Comunidad Valenciana and

regional director of Communications and External Affairs for the Region of Murcia and Quirónsalud,

Rosa Ruíz was responsible for dealing with company strategies for “involvement”

to interest groups in the creation of content that supports brand building” and

because for this it is very important to work on “an informatively meaningful story for the media”.

Open, sincere, accurate and transparent communication is a constant trend, but

Nowadays, with the new tools provided by artificial intelligence,

The question is how to transfer and adapt these capabilities to existing teams. Inside

context in which any individual can open a social network and share information

Alliance between communication directors and media thanks to intermediaries

This is more important than ever, especially given the proliferation of fake news. This approach

collaboration is presented as “a key element in combating misinformation” and

It guarantees the integrity of knowledge in contemporary society.”

The manager and commercial director of Alicante and Murcia newspapers attended the table.

Plaza, Miguel Llobell; Alicante Newspaper Information Manager Ángel Angulo; delegate

Héctor Fernández from El Español in Alicante; OK Diario’s representative in the Community

Valencia; and Concha Pastor, editor of www.todoalicante.es, pointed these out.

Elements that should determine the relations between the media and public institutions

Communication of companies and institutions. PODCAST: RADIO IS AT THE SERVICE OF CITIZENS

The second table titled “Podcast: Radio at the service of citizens” was moderated

Written by: Pau Pérez Rico, El Corte Regional Director of Communications and Corporate Affairs

Vice-president of Dircom in English and the Valencian Community and Region of Murcia

He emphasized that podcasting is becoming increasingly fundamental in communications plans

Companies see this as a “priority action” both internally and externally

Establish direct communication that encourages loyalty and commitment.

It was emphasized that podcasting provides companies by taking radio to another level.

Almost unlimited opportunities. The popularity of on-demand radio,

A new opportunity for companies to create engaging content in a different format,

It is revolutionizing radio and opening new perspectives to connect with audiences.

The discussion was moderated by EFE Agency Innovation Coordinator Javier.

Marine; Alicante, Eduardo Rosales, manager of Cadena SER; Director of Onda Cero Alicante

and Marina Baixa, Antonio Robles; and Juan Francisco Millán, editor-in-chief of COPE Alicante.

EVENT IS A STRATEGIC FORMAT THAT WILL CREATE EXPERIENCE

President and Director of Dircom Comunidad Valenciana and Murcia Region

Digital Transformation of Prodigioso Volcán, Esther Castellano was in charge of moderation

last of the tables: “The event is a strategic format for creating experiences.” To do

“Creating and capturing brand awareness

Creating new audiences and building loyalty among existing audiences, as well as providing a direct communication channel

between companies and their stakeholders.

In the speeches, it was emphasized that the events should be included in the plans.

business communication that emphasizes the ability to create brand positioning and

Quality content for viewers. The importance of being on a quest

The “element of difference” that adds value to buyers and contributes to both sales and sales

Noelia Guilló, director of Masaya Alicante and Murcia Plaza, joined the companies’ global strategy; the

Elisa Valero, director of Economía 3 and head of Advertising and Marketing service of À Punt,

Josep María Rochera.