“Mediterranean Attitude.” This will be the slogan that the Valencian Community will display at the Madrid International Tourism Fair (Fitur), held this year from 24 to 28 January. Ministry of Tourism announced What will the stand larger than 2,000 square meters, where seven touristic brands in the region will be located, be like? and what will be your strategy in this international exhibition?
Tourism Minister Nuria Montes announced this Monday, together with Carmen Sahuquillo, the person responsible for the Ministry’s Promotion and Marketing area, the Generalitat’s objectives for this fair. That slogan that aims to bring them together a “broad” concept such as “lifestyle, passion and effort”The light and spirit of the Mediterranean that permeates tourists and visitors.
This strategy will be largely reflected in the Group’s main stand, which will have an area of 2,050 m², located at the beginning of Pavilion 7. So, How will it be? First of all, white and blue colors, which are the symbols of the Mediterranean, will be dominant. It will be spread across three main islands and three other areas connected to them. In the first, the brands and municipalities of the Community are grouped; so, three provincial boards (white shoreCastellón Mediterráneo and València Turisme) each totaling 205.33 m². Benidorm It will be in an additional area of 97.5 m² and there will be side areas for Valencia, Alicante and their cities Elche participating for the first time with its own field. Besides these venues, there is also an area for Festivals.
Another section is for companies, associations and tourism products, and the third island will include the Central Plaza and stage, show cooking and tasting areas, press area and auxiliary services. Also, T.urisme has exhibition areas in various areas of expertise at IFEMA: 18 m² stand at FITUR LGBT+; In FITUR SCREEN, within the global space offered by the Spanish Film Commission, with its own desk and desk for the first time in FITUR SPORTS, with an innovation with the participation of the City of Light.
Investment
Generalitat will allocate investment 1.2 million euros for his presence in Fitur. Thus, it represents 6% more than last year Because the cost of land in the Madrid area has increased while the price of the grandstand remains the same. According to Montes, this is an adaptable exhibition stand designed to present the tourist offers of the Valencian Community at Fitur, as well as nine other national and international events throughout this year.
In this edition, a magnificent stand is presented to the sector in which we have much more. 500 joint participants consisting of brands, municipalities, companies and associations of the sectoror”, notes the councilor and at the same time “due to the large number of presence of companies and organizations that accompany us, this will be a record edition, demonstrating the richness of our product, technological and experiential offer.”
Montes adds: “As Turisme Comunitat Valenciana, we will work together to present the best version of ourselves, to show that we are a diverse, sustainable, accessible, professional and professional company. With the capacity to offer competitive offers to all requested sectors“.
During the five days of the fair, the regional department organized a full agenda of presentations, tastings, demonstration dinners and meetings with the main tour operators, travel agencies, airlines, as well as tourism offices abroad and professionals from different fields. Special, “More than 200 activities will be planned where we hope to get the best results We want to increase our competitiveness and business opportunities in 2024,” said Nuria Montes.
Outline of the ‘Tourism Strategy 2024’
Montes notes that the Valencian Community “has positioned itself as one of the most relevant tourist destinations nationally and internationally, with 23.7 million visitors in 2023, making us the fifth most visited destination in Spain.” But he also emphasizes that “this is a long-distance race and we can still go further with our strategy.” Therefore, “We plan to further strengthen our promotional and marketing strategy with more than 150 promotional actions in 20 export markets in 2024.”
Thus, “new actions are being considered in countries with great potential such as the USA, China or Japan” and “specific policies and long-term strategies will be implemented to guarantee the sustainability and continuity of the tourism sector.” This vision of the Generalitat To consolidate the region as a sustainable, high-quality, innovative, diversified and reference tourism destination at both national and international levels. “Our goal is not only to stand out, but also to be the undisputed leader in the choice of those who consider the Valencian Community as their favorite destination,” the councilor emphasized.
Among the lines designed by the Minister in the 2024 Tourism Strategy, on the one hand, are the following: “Expanding and enriching the offer to adapt to the changing preferences and demands of visitors”, As well as “reducing seasonality and dependence on tourism at specific times, promoting year-round tourism”.
On the other hand, “We will look for ways to increase the competitiveness of the industry and its sector.” The quality of our tourist services through programs such as Travel Bonus, Where we will invest with a budget of 12.5 million euros; Special aids such as those already launched by the Imserso Program with an investment of 3 million euros and temporary lines for hotels in the Valencian Community,” Montes said.
Another of the actions planned in this Tourism Strategy is the promotion of tourism.collaboration between public and private sectors“To maximize the benefits of tourism and guarantee its sustainability,” Turisme’s president said, announcing a new investment in “innovation and technology” as well as “training and development of tourism talent.”