The tourism industry can now confirm this 2023 was the best year in historyat least when it comes to international visitors. Since the data for December is not known foreign tourists those who arrived in the Valencian Community in the first eleven months of the year, and Exceeds all recorded in 2019until now he held the absolute record. These figures have particularly benefited Costa Blanca, which concentrates around 70% of this business in the autonomous region.
So they reached the Community by November, according to data published this Wednesday by the National Institute of Statistics. 9.77 million tourists from other countries, this is also a representation 20.68% increase, above the national average, international customer volume increased by 18.24% to 79.8 million. This also represents the highest number to date, exceeding the 9.5 million international visitors the autonomy received in all of 2019.
Considering the weight of the province of Alicante in this segment of the tourism market, this means: Costa Blanca hosted approximately 6.8 million tourists in these eleven months It is clearly moving towards 7 million, leaving behind the historical maximum of 6.2 million recorded by other countries last year before the pandemic.
If you analyze spent Looking at the statements made by these visitors, the figures are even more positive, as the increase in this section exceeds 23 percent on an annual basis, due to both the increase in the number of customers and the increase in prices caused by inflation. Foreign tourists were allowed, especially between January and November 11.738 million in all autonomy, This also greatly exceeds the previous year’s figure of 10.103 million. At the national level, this business currently contributes 101.569 million.
In the Alicante case, the figures known this Wednesday represent: Injection of more than 8.2 billion euros into the provincial economy, well above last year’s 6.9 billion. In this case, although the number of visitors is still low, the global spending volume has already closed 2022 above 2019 figures due to the higher prices paid.
Less average expense
If one analyzes the daily amount spent by these visitors during their stay, the Community remains clearly below the national average. Special, Each foreigner who came to autonomy left 126 euros diaries compared to 177 counted nationwide.
In this sense, visitors Madrid These are the most profitable at 297 euros per day; business tourists, many with larger budgets; followed by those who choose them as their destination CataloniaWith 210 Euros; of these Balearic Islandswith 189 euros and AndalusiaWith 154 euros.
Of course, those who chose the Valencian Community and Costa Blanca in return longer stays. Specifically, the average is found in: 9.5 days compared to 7.18 nationwide or just 5.7 days spent in the state capital by those who chose this autonomy during their holidays.
Regarding the origin of these visitors, English Despite their below-average growth last year, they remain the main international customers of the Spanish tourism sector. A total of 16.4 million Britons arrived in Spain by November; this rate was 14.4%.
French They rank second with 16.5% more visitors, with a total of 10.99 million visitors nationwide through November. If behind these GermansWith 10.2 million customers and 9.9% surplus; and those who come from there Nordic countriesAccording to INE, a total of 4.5 million tourists in these eleven months, 13.5% more.
Evaluation
President of the main hotel association of the Valencian Community (Hosbec), FedFuster, He doesn’t hesitate to describe the exercise as follows: “extraordinary“and remember that international clientele is exactly what allows destinations like Benidorm to retain their international clientele. High occupancy throughout the year, it’s about what this means for employment and activity in the region, unlike what’s happening in other destinations.
In addition, he points out good prospects for next year, when he expects arrivals to continue to increase. In this sense, Fuster believes that he will be successful next year as well. increase profitability Because, despite the increase in income, the high costs recorded in the sector, especially in food and labor costs, have not yet been compensated.