Josefina Bueno, Regional Minister of Innovation, Universities, Science and Digital Society, together with the Regional Secretary for Innovation and Digital Transformation, jordi johnSonia Tirado, director of innovation and mayor of Elda, Ruben Alfarovisited “SHOE USER EXPERIENCE (UX-LAB)”Shoe Technologies Center is Inescop’s new laboratory specializing in footwear, user-oriented, with the most advanced technologies in the field of health and comfort.
During the presentation, Consultant Josefina Bueno He underlined this joint project between the Ministry of Health. innovation and Inescop will “contribute to improving the competitiveness of our business structure and provide solutions that meet the ever-increasing demands of consumers in terms of shoe quality, comfort, customization and sustainability”.
He also stressed the importance of creating a Minister of Innovation. Work and collaboration spaces in R+D+i At the Valencia Community’s institutes of technology: “our commitment is to bring stability and strength to the Valencian research system”. To this end, “in Smart Specialization Strategy S3, The Valencian Government is investing 3.3 million € to produce projects like this at institutes of technology that enable us to face the challenges facing our society”.
For President Antonio Porta Shoe Technology Center “Comfort, along with the user experience, is not only part of the differentiation strategy for shoe companies, it also plays a key role in the purchasing decision.” In this sense, Porta emphasizes the importance of design in comfort, “one of the criteria that most influences the decision to buy a pair of shoes, and from a functional point of view, it is the most important element”.
In order to be able to evaluate shoe comfort, Inescop launches this state-of-the-art showroom for the comprehensive evaluation of footwear. “They will have access to technological solutions like companies. the study of perceptions using motion analysis, thermography, digitization, or neuroscientific techniques”, Gate explains.
In addition to the knowledge and experience of our technicians, on issues as important as the use of these techniques last, fit, sizing and comfort”, make this area the key to advising shoe companies so that they can “develop a quality, unique and differentiating product”.
An area that considers the consumer
Ensuring the well-being and health of shoe wearers is another of the aims of this new field. For this, FOOTWEAR UX-LAB is prepared to carry out a comprehensive shoe evaluation with users in a real environment. preventive needs of the populationand responds to groups with pathologies such as diabetes or obesity.
The new promotional space for the comprehensive evaluation of footwear would not be possible without collaboration with companies and other research groups and universities. Thanks to this space, “companies can focus on the consumer to produce a better product, thereby opening up new market niches with a higher level of demand for the quality of products purchased,” Porta explains.
In short, what Inescop has achieved with FOOTWEAR UX-LAB “To generate knowledge and develop sufficient scientific evidence to apply health, safety and industrial sustainability criteria in the same field and to be able to evaluate one of the most commercialized consumer goods: shoes”, concludes the head of the Technology Center.