The cosmetics company Germaine de Capuccini from Alcoy managed to recover the numbers it handled before the coronavirus pandemic in February. 23% increase in turnover let it stand at 36.5 million euros last year. The continued growth in the first half of the current year, the launch of new products and a strong commitment to internationalization.
According to accounts deposited in the Trade Registry, Germaine de Capuccini had a turnover of 24.9 million euros in 2020 after recording a decline as a result of the pandemic. forced many beauty centers to close for months. Despite this, the company managed to stay ahead of the red numbers as it closed the year with a profit of 2.1 million.
However, according to information provided by Miguel Ángel López, CEO of the company, the situation has apparently improved in 2021, emphasizing that the turnover has now reached 20 percent. € 36.5 million after a strong recovery that is currently underway. In his words, “We’re growing over 20% now, so everything indicates we’re going to have a good year.”
Within its innovative philosophy, the company bases this growth on the development of new products and the strengthening of its foreign markets. In fact, 60% of its sales are currently made abroad. Presence in 80 countries.
Within this commitment to internationalization stands out the opening of a new subsidiary of the professional cosmetics company from Alcoy in Miami, where it aims to strengthen its presence in the United States, the second world market in the industry, behind only the European Union.
about the group’s sixth own subsidiary abroad, because it already had companies in Italy, Belgium, the United Kingdom, the Dominican Republic and Colombia. It’s worth noting that Miami’s choice was not accidental, as the firm’s founder, Carmen Vidal, received the key to the city in 1987 for her work in the world of professional aesthetics.
Germaine de Capuccini has belonged to the Acon and Torreal funds since 2019, when different branches of the founding family agreed on the sale. Besides the main brand, the group manages other brands such as Ainhoa Cosmetics and Biomimetic Dermo Cosmetics. The company’s facilities, including the manufacturing plant and laboratories, Located in a 16,000 square foot complex in Alcoy..