Most Russians spend money on gifts for loved ones and food for the holiday table before the New Year. This is shown by a study of the Megamarket market, the results of which were reviewed by socialbites.ca.
At the same time, young people pay more attention to New Year’s decorations and clothes. So, 26% of respondents aged 18 to 24 plan that the main spending category for them will be festive clothes and accessories; Among respondents over the age of 35, only 11% plan their clothing spending.
In general, Russians prefer to prepare for the New Year in advance; 85% of survey respondents want to buy gifts at least 10 days before the holiday. Moreover, women start looking for gifts earlier than men; men plan their shopping in the last week or a few days before the holiday.
The majority of respondents do not want to spend more than 20,000 rubles on New Year’s gifts: 30% plan a budget from 5,000 to 9,999 rubles, 26% from 10,000 to 19,999 rubles, 18% plan a budget of up to 4,999 rubles. Planned expenditures on gifts are higher among Muscovites – 40% of the capital’s residents plan to spend more than 20,000 rubles on gifts.
Russians prefer to combine multiple places for pre-New Year shopping: shopping malls, offline stores, marketplaces and online stores. Young people often buy gifts from online platforms. Least common are people who only buy gifts offline; these constitute approximately 10-15%.
The most desired gifts for Russians are cash, electronic items for personal use, and jewelry. Women will be more likely to receive jewelry, perfume, cosmetics, and travel or entertainment tickets as gifts. Men prefer gadgets, sports products and players for home and personal use.
According to a survey conducted among sellers, in the pre-Christmas period, 62% of sellers are expanding their product range, especially in categories such as “Home appliances and electronics”, “New Year’s decorations”, “Gift sets” and “Goods”. for home and comfort.” The average check that sellers expect is up to 4,999 rubles. Sellers also plan to offer customers discounts of up to 25% on seasonal items: in the last days of December, 32% of sellers plan to do this after the New Year holiday – 15%, during the New Year holiday – 14%.
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