Television and movies are also two weapons for singles when it comes to dating. This is determined by Tinder’s Year in Swipe Report, which explains the phenomenon of ‘‘Eurovision’‘Temptation Island‘ And ‘‘Masterchef’ They are among the Top 10 television shows most mentioned in the biographies of dating app users in Spain.
Gold medal in the list of the 10 most mentioned television programs.‘There’s no one living here’followed by RuPaul’s reality show ‘Drag racingAs the second most mentioned title in biographies, these include ‘Elite’, ‘The Last of Us’, ‘Heartstopper’, ‘Sex education’ and ‘The body on fire’.
Gen Z Tinder users are more classic than most people think, and ‘going to the movies’ is in the top 5 of the most popular activities for a first date in 2023. Yes, for Tinder users, Tinder cinema is the seventh art; ‘ filmsBarbie’‘Spider Man‘Avatar’ And ‘OppenheimerThis year, it served them to break the ice with “Match”, as they ranked high in the top 10 most loved movies by the app’s users.
The growing influence of pop culture and the unifying power of music has been evident in the most popular songs on Tinder; Comes from notable female stars: Taylor Swift, Miley Cyrus and Rihanna.
On the other hand, in a year shaken by current events, Tinder users positioned safety, mental health and climate change as the social reasons they pay most attention to when connecting with someone.
In the same vein, the study highlights that the energy of the ‘main character’ (i.e. living life with great intensity and focusing primarily on oneself) triumphs in 2023. Singles can put the pressure aside and instead of rushing,happily ever after”, They used quotes to create new experiences, prioritizing creating memories to enrich their own personal stories. This new approach eliminates the need to put labels on relationships, leaving more room for self-discovery through dating.
“The trends we see emerging in dating culture reflect a shift away from the traditional understanding of relationships in 2023. The ‘situation’ (casual intercourse with the consent of both parties) is no longer seen as a bad thing. “Singles are choosing to make specific arrangements with the people they date, which gives them more freedom to have more experiences,” says Tinder Marketing Manager Melissa Hobley. “This year, Tinder users have been open to all opportunities, so we can say that 2024 will be the year of ‘Yes’,” he adds.