technological and digital transformation It is one of the greatest features of our age. innovation and research They are starring in a movie revolution stimulating thought, change habits and forces us to rethink everything we have hitherto taken for granted: from the way we relate, to the way we inform ourselves, to the way we produce, learn and even invest.
HE development of new technologies has gained an important place in our society and driving forces This situation pushes governments, companies and citizens to seek perfection.
under the hood Research and digital innovation is a commitment of the Community of Madrid, Iberian Press And SPANISH NEWSPAPER, sponsored by Telefónica, Auren and Ayming, They held the meeting in the capital Futures Madrid. The initiative is part of the project cycle of events carried out by the editorial group this year. second edition, with twelve Spanish cities from different autonomous communities and allowed Analyzes the opportunities offered by new technologies.
Teresa RiskGeneral Secretary of Innovation Ministry of Science and InnovationHe gave the following assurance in his speech: “innovation is essential “grow up,” he warned, adding that “there is no other option right now” and that society must grow. “Not just a user, but a technology developer”.
Although “we still way down The Secretary General acknowledged that Spain had “evolved from being a place to a country where the majority of workers are employed in construction and hotel services”. Where the business is in value-added products“.
Risk emphasized that this is important for this reason.”create talent“And this is very important collaboration and communication. He said that employees’ current understanding of work has changed and now “we have to do it”. Give youth a purpose because without it they probably won’t be motivated to study.
The ministry representative emphasized that this was necessary. “build bridges Between those who create talent and those who need it.” “We scientific field, work with knowledge generator business area “We are creating synergy,” he said.
To support progress towards new technological horizons, Teresa Riesgo implied: media work as an important factor for making progress: “Your participation in this is very important.”
Ángel Niño Quesada, Innovation and Entrepreneurship Council Member city of madrid For his part, he assured that today “no one doubts this.” technological innovation and scientific development“but it showed that it happened”digital divide with people who don’t join the majority digitization“.
Elderly people, populations at risk of exclusion or citizens making voluntary decisions Don’t get into new technologies These are some of the groups that concern the Madrid City Council most. Therefore, the council making technological resources accessible These are available to everyone.
“We can’t let anyone get left behind Because competition is no longer between countries, it is global and we need to go further. In the midst of all this we must succeed Spain is a global reference point for innovation“added.
Mirror of Bethlehem, Head of Business Development at Smart Workplace Telefonica, In his speech at the meeting, he said that technology Improving the ability to attract and retain talent. He warned that Spain, like many other countries around us, faces the problem of having jobs that remain vacant, “and that 80% of people Companies face challenges when selecting certain custom profiles“.
Espejo assured that “motivation is very important” and emphasized the importance of “getting back to the sport”. synchronizing companies with employees’ needsthis has changed and now i’m asking flexibility, compromise, professional development and training“. Telefónica’s board of directors emphasized that the main challenge was “to find and see the balance.” “Use technology as a tool, not as an end.”.
Francisco Javier CanteraPresident Auren Consulting, He stated that “we need to be able to understand” How technology is endangered in this new era” and agreed to emphasize that “The perception, content and communication of the work has changed.”
He said there was now “neither space nor time to work” and that this rupture “created a contradiction.” A different way of perceiving employment while there is Committed to ensuring employee well-being“.
Conrado Castillo, general manager rooting, I remembered this “technology is a tool” and that it is a mistake to teach the public how it works without understanding what it will be used for. “People have to teach you how to do things and if the technology allows him to do these things, he will use them,” he explained.
“We must make it available to citizens” models of growth, education and personal development much more agile and it is necessary for Creating new education models“Castillo continued.
Belén Espejo was convinced that it was necessary”educate on the use of technology“I can also do thisinclude in employment Thus, workers “will have decision-making autonomy” When should you use these tools?“.
Francisco Javier Cantera coined the term at this point. “digital well-being” and warned that it was necessary Learn to control the time we use technology. “Work time has become entangled in our personal lives and We must learn to disconnect“, definite.
A representative from Auren Consulting admitted: You don’t have to be afraid of technology, but stated that it was necessary Learn to manage emotions This occurs at the beginning. “I’m worried that older generations seeing technology like this distortion of your way of being. We must strive for Incorporate technology as a core element of your life” he stated.
Cantera said that before old peoplecumulative experience“and yet now”information expires faster And we need to constantly learn.
Belén Espejo introduced Data protection as another of the great challenges facing both companies and individuals, and as an assurance that this has not yet been achieved. Raise awareness about digital security.
Expert deems it necessary teach people to work with technologytag data and protect critical business information so you can “AI looks wherever it needs to look and share what you can.”
Francisco Javier Cantera explained: Technology “It seems intrusive but There is a positive part“. The challenge now is to “guarantee this.” Responsible use and ensuring safety from all data”.
Conrado Castillo pointed out that this is very important put an arrangement up to date with these new developments. “We always organize a posteriori and that’s why it’s so difficult,” he lamented.
almost in spain 99.8% of companies are small and medium-sized companies. Carlos Artal, general manager AymingHe explained that our business structure is “radically different” from other countries around us and that this makes us better Access to innovation is more difficult. “Implementing these new models is one of the biggest challenges The manager emphasized that Spanish SMEs are ahead of them.
Artal gave value Role of funds Next generation Guided by Spanish companies achieve technological innovation necessary, but acknowledged that they were “difficult to implement”.
Main CreamsGeneral Manager of Research and Technological Innovation Community of Madrid, He pointed out that the administrations have responsibility to help businesses so they can “join the digitalization bandwagon”.
“We have a very long way to go from administrations for digitalization not just in terms of change the ways of interacting with the citizen and also within the company“Cremades emphasized.
Juan Manuel Jiménez, Head of Research, Development and Innovation at Airbus Helicopters SpainHe explained that innovation is in his company’s “DNA” and described some of the advancements they have incorporated into their helicopters. more agile and efficient. “Right now a Fierce competition on both sides of the Atlantic” he commented.
He also highlighted from Airbus: Leaders in sustainability and assured the future of the aviation industry It means being “more ecological”.