Event ‘futures‘, an initiative of the publishing group Prensa Ibérica La Opinión de Málaga proposes to monitor the state of development achieved by one of the areas of greatest interest in terms of knowledge, e.g. technological innovationAfter passing through different capitals of our country throughout 2023, he landed in the capital of the Costa del Sol this morning with a day held at the Barceló Hotel. experts from the private sector and public institutions and organizations They discussed around two round tables on Smart Targets and Cybersecurity.
This event was sponsored by Telefónica, Málaga City Council, Málaga Provincial Council, Costa del Sol Málaga, OPPLUS and Topdigital.
“Increasing the competitiveness of the business”
The day started with a welcome speech to the participants. Fernando GonzálezThe director of the ‘Futuribles’ circuit of events organized by Prensa Ibérica reinforced the idea that such events serve to stimulate technological innovation and increase business competitiveness “in the context of uncertainty and global change”. Risks posed by climate, demographics and inequality“.
According to González, Futuribles analyzes the impact of connectivity on the economy, industry or energy and “European smart specialization strategies, sustainability and environmental challenges, new digital work culture and the development of disruptive technologies“. The event’s director highlighted advances in EU legislation on the issues discussed at the Malaga event: cybersecurity and digital nomadism, such as the Data Act, a term that will influence future short- and medium-term tourism strategies from 2025.
Digitized target
After the director of Futuribles took the podium Jacobo Florido, Malaga City Council Councilor for Human Resources and Quality and Tourism. Florido emphasized the idea that the capital of the Costa del Sol is already a “digitalised destination”, thanks to the great work carried out by institutions and private companies that have made a huge contribution to this digitalisation. “personalized experiences” to everyone who visits us. Capital of the Costa del Sol, for the tourism director of Malaga City Council “Multi-segment destination where the city is already a brand in itself A place where culture, museums and gastronomy are very important elements.
The first of two analysis charts, both led by journalists from La Opinión, Ana I. MontañezManaged by title ‘Tourist data and digital nomadism, competitiveness trends’. And they intervened in this José Antonio GonzálezDigital Business Director for Telefónica’s Southern Region; Adrian GomezInnovation Director of Andalusian Tourism and Sports Management Public Company; Antonio Diazdirector of Tourism and Planning Costa del Sol and Jacobo Florido Councilor of the Tourism Human Resources and Quality Area of the Malaga City Council.
tourism balance
Participants at this first table They stocked tourist data for 2023 broke previous records. Florido stated that “Malaga will submit an offer” as this year’s financial year draws to a close. 1.5 million visitors and nearly three million overnight stays” and the goal to be adopted in the coming years is more about “increasing quality rather than quantity“Tourists who visit us
Antonio Diaz He also favored improving visitor quality and noted the use of technology, particularly through Big data, “to define new promotional strategies for destinations such as the Costa del Sol.” For your part, Adrián Gómez described the work of institutions as “excellent” He agreed with his predecessors that “average length of stay and spending per tourist” needed to be increased in recent years.“. José Antonio González, He noted the importance of providing safe technology, as Telefónica does, to make Malaga “an ideal place to work”.
It is also noteworthy that Malaga is the first Spanish province to sign a development protocol. Smart Tourist Destination (DTI) model and all studies rank Malaga as one of the best destinations in the world for digital nomads. “This is all thanks to the great work done and the acquisition of new information parameters that help us make strategic decisions in the industry,” said Jacobo Florido.
Malaga, DTI
For Antonio Díaz, public-private collaboration is crucial “to strengthen the destiny of the province of Malaga” and noted the model. The Western Costa del Sol already has a Smart Tourist Destination (DTI) “which tourists increasingly demand” and we intend to work to achieve this in the future for the eastern part of the Coast and, in a longer term period, “for the whole province of Malaga”.
José Antonio González He noted that the technology aims to “improve people’s lives” and that is why Telefónica is behind the DTI, whose main goal is to “prevent overcrowding of a tourist destination”.
The following issue was also mentioned in the table: digital nomadismWhere Malaga has always been among the most requested destinations. The key to this success for members: extraordinary climate, quality of life, excellent communication, call effect of technology companies These are already installed and connected in the province of Malaga, meaning that all towns in the province have the widest possible coverage.
Finally, board members They listed the challenges faced by the Malaga province in the new period that has opened. They highlighted talent retention, lack of land for offices, mobility, the problem of access to housing, improvement in the condition of beaches and one of the current hot topics: the scarcity of water resources.
After the first roundtable meeting, it was time to intervene. Jewel of the Sheepfold, regional representative of the Andalusian government for Tourism, Culture and Sport in Malaga. Del Corral stated that Malaga’s success was based on: “Intensive cooperation between different administrations with authority in tourism matters” and joint management was now required between the industry and the agencies operating on a daily basis, particularly private companies.”
The delegate congratulated him for the work done by the city of Malaga. Organizing more than 150 sports events Describing the transformation process that the city has undergone in the last twenty years, which attracts a large number of tourists to our city, as “in a position that very few cities in the world can reach”, Dr. Finally, the Tourism delegate pointed out the way forward for the sustainable progress of the tourism sector: “Anticipate what is coming.”
Cyber security
‘Cybersecurity is key to organizations’ digital protection was the title of the second round table they attended Antonio CarvajalOPPLUS Technology Unit Manager, Enrique RandoTechnical Advisor of the Andalusian Cyber Security Center; Ruben Rios del Pozofrom the University of Malaga and José Raul CastilloInspector of the National Cybercrime Police in Malaga.
During the discussion at this second table, the measures they implemented Institutions and private companies operating in the field of cyber security, How can cyber attacks be prevented and prevented? And professional profiles These are the demands of this event, where Google recently opened one of the world’s largest cyber security centers in Malaga.
José Raúl Castillo stated that cybercrime is a reality “because it is lucrative and the cybercriminal can steal from home anywhere in the world.”. The police representative stated that the biggest cyber attacks occur over the internet. Data theft from large companies and institutionsHE ransomwareA type of malware (malware) that threatens to block access to a system or computer data, usually through encryption, until the victim pays an amount to the attacker, and most commonly, Attack that blocks communication between suppliers and customers. For Castillo, many cyber attacks would be prevented “It reverses the initiative between the attacker and the attacked.
vulnerable companies
Enrique Rando specified Small businesses are the most vulnerable He stated that “it is necessary to analyze the risks that companies can undertake in the field of cyber security” for cyber criminals. in his name, Antonio CarvajalThe manager of the OPPLUS Technology Unit noted that “how important is the degree of risk exposure and level of protection of companies.” Awareness raising and training tasks for both workers and customers“To combat cybercrime.
Professional profiles Most of the requests from companies regarding cyber security come from universities. Ruben Rios del PozoThe representative at the University of Malaga debate noted the great commitment of this institution to cybersecurity profiles: “There are master’s degrees and different degrees of individual subjects, qualifications from university experts, and since this year UMA Degree in Cyber Security and Artificial Intelligence, a leading degree in Spain “It mixes the teachings of these two disciplines,” he said.
special education
In this respect Enrique Rando defended “incorporate this type of training into colleges and schools because children are exposed to technology from a very young age and therefore they need to receive training on cyber security.” Among the profiles most requested by companies, intelligence analysts, security testers, security engineers, security auditors stand out. Protection Officers).
As a result, members of the second debating table Developing cyber security plans in companies and they valued legislative initiatives carried out both in the EU and in our country and resulted in the enactment of laws such as the Data Protection Law. (LPD)Network Security Decree Law or European Data Protection Regulation (GDPR).