German media giant Axel Springer reached a pioneering agreement with its creator, OpenAI. ChatGPTso famous chatbot artificial intelligence Trainable with (AI) content media and provide summaries thereof. news.
The partnership between both companies responds to questions from ChatGPT’s users. information Obtained from titles such as Political, Business Content, Photograph anyone Die Welt. This will include everything from breaking news articles to articles that are only accessible to subscribers and will have a “favorable position” in search results. In addition, chatbot summaries will also mention the authors of these news and provide a link to their websites.
“This represents an important step in both companies’ commitment to reap the benefits.” artificial intelligence enhancing content experiences and creating new financial opportunities that support a sustainable future journalism“Axel Springer and OpenAI said in a joint statement. The economic terms of a multi-year agreement are unknown for now.
More traffic and revenue
With this strategy, the German publishing group aims to increase digital traffic to its media, attract new readers and increase sales. subscriptions Internal sources told Reuters that he wants to expand his source of income. Its content will be available on ChatGPT in the first three months of 2024. Additionally, OpenAI will help deploy artificial intelligence in Axel Springer’s newsrooms.
In response, the Microsoft-funded startup will legally obtain large amounts of journalistic data to train its employees. language models, technology This allows the chatbot to interact with users, answer their questions, and generate all kinds of reliable text. But it also produces false or inaccurate content.
Conservative-leaning Axel Springer is one of Europe’s most powerful media conglomerates. Founded in 1946, the two flagships of the German house were the sensational tabloid Bild, which had the largest daily circulation on the continent, and the general newspaper Die Welt. In 2021, it added the famous weekly Politico and business news site Business Insider to its publishing list. Then CEO, Mathias Döpfner, warned its employees that they must support the right of the State of Israel to exist, a free market economy and a united Europe. Those who don’t comply “clearly should not be working for Axel Springer,” he told The Wall Street Journal.
The agreement between Axel Springer and OpenAI lays the foundations for disruption in the journalism industry. Until now, major media organizations such as The New York Times cnn, The Washington Post, Reuters or The Guardian had chosen to block ChatGPT from accessing their content, claiming infringement. intellectual property. Many writers condemned OpenAI and accused the company of ‘feeding’ the chatbot with their work without their consent, thereby violating their rights. Copyright.
This new alliance is not exclusive, so it could be the first stone of a transformation in the sector whose business model is in Turkey. crisis since its emergence Internet. In July, OpenAI reached an agreement over access to content from the Associated Press news agency. Media and entertainment giant News Companyfounded by businessman Rupert Murdochis in “advanced discussions” to reach a similar agreement.
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