struggle between European Union (EU) and Meta continue to deteriorate. This Thursday, European Data Protection Committee (CEPD) reiterated its binding and urgent decision banning Facebook And instagram It tracks the activities of its users on both platforms and uses this personal information for advertising purposes.
Already in December 2022, the European body, the highest authority on the continent, arrangement And Data protectionHe warned that the American tech giant did not have a “sufficient legal basis” for using its users’ data to sell it advert Behavioral, which allows companies to personalize ads based on the characteristics and tastes that define these people.
CEPD concludes in its statement: social networks constantly violated General Data Protection Regulation (GDPR) is the EU’s main privacy law. Not only that: he also regrets that Meta does not comply with the authorities’ decisions.
Repeated decision comes after regulator A temporary three-month ban was imposed on Meta in Norway. Company led by Mark Zuckerberg He did not comply and had to pay a fine of approximately 89,000 euros for each day he did not comply with the authority’s decision.
At the beginning of November CEPD already announced. Forbidden This illegal tracking method of Facebook and Instagram is used in the 27 countries that make up the EU and three other countries in the European Economic Area (Norway, Iceland and Liechtenstein). The restriction will affect the approximately 250 million users Meta has on the continent, one of its main global markets.