Product quality symbol
In the press service of the company said The new logo of Izvestia depicts the main symbols of the restaurant chain – two sticks of yellow french fries and a yellow-orange burger.
The company also stated that the green background of the new trademark “symbolizes the quality of products and services that guests are accustomed to.”
The restaurant chain is launching a new ad campaign that will use the logo starting Thursday.
Adding that they have not yet determined a name for the restaurants, the company stated that “the work in this direction continues” and there are eight names registered with Rospatent, including “The Same One” and “Free Cashier”.
The first 15 points of the network will open on June 12 in Moscow and the Moscow region. In total, until the end of June, about 200 restaurants in the closed network will continue to operate in Russia under a new brand.
“Two sausages and a puddle of ketchup”
Users of social networks took the new trademark with hostility. Many even suspected that its developers were plagiarizing. In particular, citizens noticed that the logo of the company, which replaced McDonald’s, is similar in color to the flag of Bangladesh. Only two lines have been added to the circle in the emblem of the new restaurant chain.
In addition, the new trademark resembles the logos of the Ukrainian network of gas stations Wog, Adidas, the Marriott hotel chain, the social network Now and the American company Warner Music Group.
Some users did not like the pattern in the logo. “The meatballs fell from the buns”, “Two sausages and a puddle of ketchup”, “Two sticks and a tomato”, “Football player’s feet and a ball” – Russians began to share with each other connotations in the picture. new trademark.
Many disliked the color scheme of the logo, especially the “swamp green” background.
“It gives gravity in a dark green way. I didn’t just go in and eat, but as if nervous, ”suggested one of the VKontakte users.
“It would be better if they didn’t disgrace themselves,” wrote a few. They also wondered how much it cost to develop the innovation.
TV presenter Ksenia Sobchak also criticized the new logo of the company on the Telegram channel.
“The new logo is monstrous. Some dark, joyless colors, this dreary green, dull orange, which is like french fries (the circle is like a hamburger), ”she wrote.
According to Sobchak, the new colors and the logo itself turned out to be “dull” compared to the originals.
“Well, you’re taking over, but can you set it up nicely somehow?” the TV presenter asked.
Sobchak also urged subscribers to evaluate the new company logo, and many agreed with him in the comments.
closing McDonald’s
After Russia launched a military operation in Ukraine, The Washington Post reported on March 8 that McDonald’s will close all 850 restaurants in Russia, citing CEO Chris Kempchinski.
The press service of the company announced on March 11 that the points of the network will suspend their work from March 14.
On May 16, McDonald’s published a statement on its PR Newswire portal announcing that it was withdrawing from the Russian market after 32 years of operation in the country. The company also announced its intention to sell its “whole portfolio of restaurants” in Russia to local buyers.
At the same time, McDonald’s stressed that the new owner will not be able to use McDonald’s name, logo, brand and menu, but the company will “continue to protect its trademarks in Russia.”
A TASS source at the company said, “McDonald’s will return to Russia in June under a new brand. At the same time, 90% of jobs and suppliers will be saved.
On May 19, it became known that the Russian business of McDonald’s was purchased by one of the local dealers of the American company, the GiD company of Alexander Govor, an oilman from Novokuznetsk.
Govor and GiD company since 2015 manage 25 brand restaurants in Novosibirsk, Berdsk, Tomsk, Kemerovo, Novokuznetsk, Barnaul and Krasnoyarsk.
Alexander Govor is the co-founder of the oil refinery NeftekhimServis (income for 2021 97.5 billion rubles, profit according to SPARK.Interfax 483 million rubles). The businessman also owns the Park Inn hotel in Novokuznetsk and the Grand Medica chain of private clinics.