It is very easy to buy clothes online. You sit on the couch at home, put the clothes you like into the basket and make the payment. A process so simple that it was unthinkable ten years ago. The problem usually arises when you receive the package: the color is not what you thought and, above all, the size does not fit. So it’s time to return the clothes. According to sources in the textile industry, up to 25% of clothes purchased online are returned.
These refunds cause two problems. First, the user experience is not good because the customer does not already have the clothes he intends to wear, and in addition, he has to make an effort to return the clothes that are not in the package. suits them. The second problem is with the online store. In most cases, the return cost is borne by the seller. And yes on average 25% of their sales are returned to them, losses are very high.
In order to reduce return rates and provide a better online shopping experience, Bershka partners with 3DLook, experts in body measurement solutions through artificial intelligence. The American company has a variety of products. The most popular of these is YourFit, a virtual fitting room that offers accurate size recommendations to each customer. Because one of the biggest hurdles online clothing buyers face is knowing whether the size they’ve chosen is the right size. They say that with YourFit from the Inditex chain, the buyer’s uncertainty about the size of the garment he chooses is over, because the app will tell them which one suits him best. American company with this photorealistic virtual testing technology Reduces return rates by an average of 6%.
The virtual dressing room will be implemented and accessible in the Bershka online store from mobile devices and desktop computers. The process is simple. Once the customer chooses an outfit they like, they will need to click on a button called See how it looks on me. From then on you will be guided through the entire process. For YourFit to work, the user must upload two full-body photos to the platform: one from the front and one from the profile. A voice assistant using artificial intelligence will guide you through the process and ensure the optimal posture for accurate results.
realistic experience
YourFit’s 3D mapping technology, combined with its size recommendation system, will instantly make recommendations on the optimal size while creating a realistic and accurate virtual experience. Besides knowing the exact size, It can be used to choose the color of the garment you like best in the customer’s image..
Bershka will be the first Inditex chain to use this technology, and if good results are achieved, it will be implemented in the rest. Bershka was also the first company to enable this virtual locker room; because it is the chain with the youngest audience, it makes more impulsive purchases and eventually returns them.