Some just because they’re trendy meat saucesHE salmon poke, Chicken quesadilla And chicken yakisoba. Others are because they are basic consumption. milk, bananaHE breadHE chocolate And beer. According to the latest edition of the ‘Gastrometro’ report by the Just Eat Delivery platform, the sum of food delivery business and weekly online basket purchasing in Spain reaches €6.78 million in 2023, and this upward trend is increasing. The most expensive order received by the highly anticipated ‘application’ this year was 673 euros. A user in Seville It has placed as many as 607 orders in the last 12 months.
Íñigo Barea, the company’s general manager in Spain, underlined that it achieved first place in the demand rankings in 2023. American cuisine, hamburgers have a special importance; next Italian, Easterners and Japanese. Spanish cuisine ranks fifth. Russian salad applied to tortilla.
Weekends and holidays
weekends The main days for delivery are followed by holidays, Three Kings Day, New Year’s Day and Halloween, according to the report, which indicates that 37% of users use the service for the following purposes. socialize with friends or family; 29% do this to watch television, TV series or movies; and 7% use it while working or studying. By gender, 52% of users are male and 48% are female; The main age groups range from 35 to 55 (52%) and 18 to 34 (36%).
Among the reasons, 26% of survey respondents cite: You don’t want to cook and clean; 22% see it as a fad; 20% want to spend more time with friends or family; and 13% see it as a “once a week ritual.” viral gastronomy Its relevance is also increasing, with 48% of users using Instagram and 30% using TikTok; Additionally, 42% follow ‘foodie’ profiles and 63% say they have tried new restaurants thanks to social networks.
Kitchen sustainability is also important, as nine out of 10 users prefer it. reusable containersEight out of 10 people get it seasonal ingredients and almost six in 10 reuse leftovers at another time. While 43% of consumers have tried fusion cuisine and 84% want to discover new tastes, 30% purchase products especially through online shopping. due to convenience and lack of time.
Strong growth over the next four years
Barea also highlighted the “strong growth” expected for the entire market over the next four years. Reach 10.92 million EUR 2027, with a 65% increase in business related to online shopping carts, compared to 40% more business in online food delivery.
During the roundtable, Adriana Bonezzi, chief executive of Restaurant Brands, noted that “delivery is essential” and noted the “strong niche” represented by: more than 50 years; new lunch, breakfast and brunch channels and investment sustainable packaging.
José Luis Yzuel, President of the Spanish Hotel Management Association, emphasized how this happened. “Delivery competes with refrigerator” and for Diego Sebastián de Erice, director of Electronic Commerce Development at the DIA supermarket chain in Spain, with a desire to cook “the hospitality industry will always be there”, there is an affinity with distribution platforms for proximity market and the capillarity of the supermarket network, which aims to reach a larger population by incorporating more stores.