The topic of yesterday’s Futuribles Mallorca Turismo Plus forum was innovation in the tourism sector. Daily Club related to majorcaopportunity to address the challenges and opportunities faced by companies. It couldn’t be otherwise, artificial intelligence was at the center of the discussion. Its emergence will mean: “a great revolution”, but he’s still immersed in something wonderful discussionsaspect information reliability provided or legality and ethics.
At the forum led by a tourism communication consultant Pepa Olmedoattended Antoni Rieracoach Impulsa Balears FoundationThe person responsible for the opening presentation of the meeting. The economist emphasized this, given the limitation of natural resources and the negative externalities of tourism. The Balearic Islands’ greatest asset is technology that will keep the economy on track for growth.
The forum was welcomed by Diario’s manager. related to majorca, Marisa Goni. Artificial intelligence, robotics, digitalization or big data, Goñi emphasized that: “The tourism sector facing the fastest change”. “Tourists will find us,” he warned, mimicking how personalized trips are approached through AI.
The day continued with a roundtable meeting moderated by Olmedo. Jaume Monserrat, international cluster president Turistec; Xavier Bonany, Account Director MicroStrategy; Pilar FerrerLarge Companies Manager Telephone East side; Joan BarcelonaChief Information Officer (CIO) at World2Meet (W2M)And Maria Fronterapresident Mallorca Hotel Management Federation (FEHM).
“Efforts in the Turistec cluster are focusing on how AI will impact two years from now,” Monserrat said, adding that “the sudden emergence of ChatGPT has accelerated this process.”
“A blank sexy piece of paper”
For Barceló, “it is a big advantage that we start from a blank page” for “a young project like W2M”, a vertically structured tourism company (part of the Iberostar Group) whose aim is to offer services to new travellers, and in terms of technology it is “very sexy”. He believes technology “should serve a purpose: the needs of new travelers who demand flexibility in hiring and unique experiences.” “You can’t offer them if there isn’t a sufficient technological base.”
“Innovation is in our DNA,” Pilar Ferrer said at Telefónica. He added that they have already spent almost ten years on robotization processes and reminded that the company will celebrate its centenary in five months. “15 to 25 percent of savings and efficiency in companies come from digitalization,” she summarized. In his view, when faced with the challenges of technological changes – “we must be pioneers in delivering them” – “the important thing is not to put more resources in, but to make things more efficient.”
Telefónica’s board touched on the support they provide to their customers and how they support b2b: “Although we continue to be telecom “We already make more from IT services than we do from communications.”
Democratize data
MicroStrategy’s Bonany explained that they help companies “democratize data, which means delivering it to that person practically without asking.” This is called injecting information. Regarding his experience with AI, he emphasized the importance of “reliability of the data” because “it is a challenge to get the answer right.” Thus, he warned about what became known as «.hallucinations”, “when it gives you the wrong answer to something. ChatGPT does this, it’s very unfortunate. “They say that artificial intelligence, the brother-in-law, knows everything, and if not, he invented it,” Barceló joked.
“At FEHM, we support employees to embrace technology,” said Frontera, reminding how the covid crisis created a “handbrake” effect and how the hotel industry “made a growth move”. “Public Administration lags behind and hinders us because we are dependent on third parties; especially since we now have the opportunity to make good investments with European funds.
Price impact
“Artificial intelligence will be a big revolution, but not yet,” Barceló said. Its “real application is not yet.” There are also unresolved debates regarding legality, privacy, and the regulation of privacy or ethics. “This is not ethics per se, ethics is something that humans have and this needs to be transferred to AI,” added the W2M CIO. Given these challenges to solve, Barceló explained that in the case of his group, currently the dedicated AI unit is mainly focused on “the internal customer, of course.” In this context, Ferrer added that “the source of ethical problems is generative AI that has not yet learned everything.” For his part, Monserrat added another challenge: “This technology will affect business models because it is expensive; “There will be no further disruption.”
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A brooch was worn at the event Carla del MoralDIsland Offer and Quality Tourism Manager, He noted the need to “unite efforts” and developed Consel’s “commitment to technology” for its modernization because ““Technology is a transformative lever.”
The Futuribles Mallorca Turismo Plus forum is supported by Telefónica, CaixaBank and Consell de Mallorca’s Fundació Mallorca Turisme. FEHM, HO Group, MicroSrategy and Fundació Impulsa Balears also collaborated. At the end of the event, participants and participants enjoyed cocktails at the Daily Club facilities. related to Majorca.