X Problems continue to accumulate. American technology multinational IBM’s announced on Thursday that all agreements would be withdrawn immediately. advert inside social network Formerly known as Twitter after a report found its ads appeared alongside messages Nazis who praised Adolf Hitler.
“IBM has zero tolerance for incitement” hate “We have immediately suspended all advertising on X while we investigate this completely unacceptable situation,” the company said in a statement published in ‘Financial Times’.
The company, which is among the 100 most valuable companies in the world, responded in this way to the report published by the NGO Media Matter for America on Thursday. Their research shows that advertisements of big brands such as IBM, Apple or Seerand stood by content that openly promoted it, among others. Nazism.
Musk promotes antisemitism
His decision comes a day after platform owner Elon Musk amplified a controversial message anti-semitic. The businessman responded to a user X who said the increase was as follows: antisemitism inside Internet it was his fault Jewry for promoting “hatred against white people.” “You told the honest truth,” Musk wrote, thus helping spread this message among his more than 163 million followers.
The death of the richest man in the world is not the first time conspiracy theories popular among circles far right He attacks Americans or leftist groups directly. In fact, these reactionary groups benefited the most from the platform’s new monetization plan.
Blow to X’s business
Both the report and Musk’s stance represent numerous blows to X’s business. The platform subsists on advertising, which represents almost 90% of its revenue. incomeSo you need to create an ecosystem within brands they feel comfortable. No one wants to introduce themselves next to Hitler.
A few days ago the CEO of the company said, Linda Yaccarino, assured that these brands are “protected against the risk of being around” toxic publications. But as the Media Matters study confirms, the changes Musk introduced took the old Twitter in the other direction. Various studies point to an increase disinformation and hate messages have reached their peak in recent months war related to Israel inside Loop.
These changes scared big companies. IBM has become the latest company to opt to pull back or reduce advertising spend on the platform, a decision that further reduces the company’s business. Ad revenue has fallen between 57% and 78% each month since Musk bought the social network, according to an external analysis from the firm Guideline. The company Insider Intelligence estimates that X will earn 2.9 billion from advertising this year; This is almost 30% less than last year.