Sales of felt boots have increased by 373% in the last few months. Prices remain stable, the press service of the state labeling system “Honest Sign” told socialbites.ca.
Felt boot production volume increased by 20% (249 thousand pairs in the third quarter of 2022, 302 thousand pairs in the third quarter of this year). More than 670 thousand felt boots were produced in Russia in just 9 months of this year. Winter preparations were also effective in the increase in production volumes: in the third quarter of 2023, the production volume of felt boots increased by almost 62% compared to the second quarter of 2023.
The leading regions in felt boot production in 2023 are Yaroslavl and Nizhny Novgorod regions, while the Republic of Tatarstan is among the top three. Valenki does not lose its relevance: if we compare 9 months of 2022 and 2023, sales volumes remain at the same level. Of course, in the 2nd quarter of 2023 – in the warm period – sales of felt boots decreased by 92%, but in the 3rd quarter sales increased by 3.7 times – preparations for the cold season have begun.
“86% of sales of felt boots in 2023 came from retail channels, but as in every segment, there is a significant “flow” trend in online sales. Online sales of felt boots during the 9 months of 2023 increased by 43% compared to the same period last year, ” commented Anna Petrushina, head of the Legprom product line at the Center for the Development of Advanced Technologies (Honest Sign operator).
Prices for felt boots are still stable: the increase in demand for such shoes in the autumn did not lead to an increase in weighted average prices; It even fell slightly. In the second quarter of 2023, felt boots were purchased for an average of 1,369 rubles, and in the third quarter of 2023 for 1,332 rubles.
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