FICE, the Federation of Spanish Footwear Manufacturers, attends the International Congress, the most important forum of the sector, in Istanbul and discusses where it comes from and where it can guarantee the future. “It is necessary to create common strategies among countries to face the complex geopolitical situation and challenges we are in. The future is undoubtedly to promote international cooperation Supporting competitiveness and industry growth“, stated FICE secretary and FICE president Marián Cano Valencian Shoe Entrepreneurs Association (AVECAL). The Türkiye event is the seventh world event in the sector. FICE Marketing Director Imanol Martínez and representatives of companies such as INESCOP and Pablosky and Pikolinos also attended.
The slogan of this international conference attended by Spanish companies under the umbrella of FICE is ‘Reshaping the Future’. An event that aims to analyze and discuss this topic changes, challenges and opportunities of the sector. The topics discussed in Istanbul include innovative strategies, trends, digital transformation and sustainability issues of the shoe industry.
New technologies
One of the main topics discussed was the use of new technologies in the shoe industry. In this sense, Imanol Martínez stated: “What the speakers made clear in their interventions was that investments new technologies and digitalization “This should not be thought of as an expense, but as something profitable for companies.” “We also have to think about this. new technologies “They are not a threat to workers, on the contrary, they make their job easier and contribute to business prosperity,” Martínez said.
“This is about the 5.0 strategy focusing on people,” Cano added. The FICE secretary said “it was a very interesting meeting as it allowed us to listen to the experiences and strategies of leading companies in the sector”. Among the speakers at the congress There are representatives of two Spanish companies. Speaking about business strategies for the new world, Julia Pérez de Tudela Navarro, head of the Kaizen department of the Pikolinos group, and Miguel PomaresThis is what Ecoalf’s footwear and accessories manager has done when it comes to responding to consumer demands.
In addition to these, international leaders from the business world are also present at the meeting. Matthew GriffinOne of the world’s most renowned futurists and forecasters with an extraordinary ability to identify, monitor and explain the impacts of technologies and Emerging trends in business. Clarks CEO Jon Ram and Li-Ning Brand’s Yuxian Yang are also speaking at this international meeting.