start cnational orange campaign At Mercadona, a brick-and-mortar supermarket and online sales company, which plans to market during the 2023/24 campaign more than 140,000 tons The amount of this citrus fruit is 10% more than the previous campaign.
What you will get during the campaign different varieties Navel will gradually enter supermarkets within the Lanes and Valencia groups and meet the expectations of its customers in terms of quality.
For the current campaign, which has just started and will last until approximately next August, the company will market: Oranges grown on plantations in the Valencian Community, Andalusia, the Region of Murcia, Catalonia and the Canary Islands.
The introduction of orange thus continues the 2023/24 campaign for citrus fruits of national origin, which began last October with the arrival of tangerines and lemons from Spanish suppliers. HE Mercadona’s commitment to the Spanish primary sector is solid and prioritizes guaranteeing stable and transparent relationships with its 24 national suppliers. More than 2,800 farmers From all over Spain.
Encouraging the consumption of citrus fruits and seasonal fruits and vegetables for a balanced basket
In addition to promoting citrus consumption, the company freshly squeezed orange juice It is available from Mercadona in the fruit and vegetable section in three usual packaging formats: 250 milliliters, 500 milliliters and 1 liter. This service, which started to be implemented in all stores of the chain in 2016, is a project developed with the joint innovation of Mercadona, expert supplier Zumex and customers.
Citrus fruits are rich vitamins, minerals and antioxidants and its consumption contributes to maintaining a balanced diet. Oranges, tangerines and lemons, as well as other citrus fruits, are a perfect complement. balanced shopping cart.
Mercadona supports the campaigns of the Ministry of Agriculture, Fisheries and Food within the framework of the strategy #fooddespaña and his campaign “The richest country in the world.” Similarly, Mercadona advocates fair trade practices and has adhered to the Code of Good Trade Practices in Food Commitments for years.
This voluntary agreement represents another step. Promoting fair business practices, It is part of the Law on Measures to Improve the Functioning of the Food Chain and is supported by the Ministry of Agriculture, Fisheries and Food (MAPA) in cooperation with different associations in the agri-food chain in Spain.