Red Bull doesn’t give Mark Mateschitz wings but pays him. A lot of money. Energy drink company heir Received dividends of 383 million euros Owns 49% shares of the group. The remaining 51% is in the hands of the Thai Yoovidhya family, the creators of the formula launched by Austrian Dietrich Mateschitz.
Mark Mateschitz is the only son of Dietrich Mateschitz and the richest millennial in Europe He collected dividends worth 582 million after his father’s death last year, according to Bloomberg.
Born in 1992, Mateschitz Jr. is 31 and studied Business Administration (ADE) at the Salzburg University of Applied Sciences (Austria) and remained in the background, including using his mother’s surname, until he took over the company last year. .
Dividend is at its lowest level in the last three yearsIncreasing marketing and production costs negatively affected profitability last year. Mateschitz took over the company in 2022 following the death of his father, Dietrich, the company’s founder.
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Red Bull’s sponsorship payments exceeded 1 billion Euros for the first time last year. It sold more than 11 billion cans of caffeinated beverages and generated net revenue of 9.68 billion euros.
In 2018 he founded his own beverage company, Thalheimer Heilwasser GmbH, which produces beer and lemonade with water from one of Austria’s oldest springs. He is a board member of the Red Bull Wings for Life Foundation, which is run primarily by his mother.