If you want to use Facebook or Instagram without seeing advert You’ll have to check. tech giant Aim On Monday, it confirmed that it would offer a version without the feature starting in November. ads from two platforms European Union (EU).
As ‘The Wall Street Journal’ announced at the beginning of the month, Instagram and Facebook users using desktop browsers will have to pay 9.99 euros per month. social networks from mobile Via the iOS or Android operating system, this will cost them 12.99 euros per month.
This subscription will initially apply to all profiles linked to an account. However, from March 1, 2024, the cost of creating a new account will be six euros per month for desktop users and eight euros per month for device users. manzana or other manufacturers.
Therefore, some Instagram and Facebook users may have to pay more than 21 euros per month and 156 euros per year next year. This subscription plan will be more expensive than the ‘premium’ version of other platforms like below. netflix (17.99 euro/month) or X, the old one excitement (16 euro/month).
Avoid EU laws
The technology company chose this payment solution after the meeting of the European Committee last December. Data protection (EDPB) ruled that Meta could not ask European users to accept personalized ads based on tracking their activities. So he had to have approval before being displayed to users personalized advertising.
failure Brussels This was a serious setback for Meta, whose business model was primarily based on using its users’ personal data to sell ads. Social media giant in 2021 It generated $114,934 million in revenue from advertising sales, which accounted for 97.5% of its total revenue.
Company led by Mark Zuckerberg He assured that this option “allows Meta to continue to serve all people by giving users choice, while balancing the requirements of European regulators.” And the EDPB decision required the company to offer an alternative to this advertising model “if necessary, for an appropriate fee.”
However, this strategy can be challenged before the court. courts. The European Center for Digital Rights (NOYB) has stated that it will “fight” Meta’s “pay your rights” model legally and that it will likely take it to the Court of Justice of the European Union.
In addition to users in the EU, users in Switzerland, Norway, Iceland and Liechtenstein will be able to use Facebook and Instagram for free. privacy It will continue to be marketed by Meta for advertising purposes.