About a third (30 percent) of Russians are not ready to buy goods from the United States in the markets, 19 percent refuse to buy goods from the European Union, 15 percent and 13 percent, respectively, buy goods from China and Turkey He doesn’t want to take it. . 23% do not consider purchasing Russian-made goods. This is shown by a study by the Kokoc Group, the results of which were reviewed by socialbites.ca.
Kokos Group also asked whether buyers were willing to overpay for goods coming from abroad. Almost 46% of those surveyed said they were completely unprepared, while 22% believed there were enough Russian-made goods in the country. 7% believe that the prices of Russian goods have already reached the prices of goods from abroad. On the other hand, 21% of respondents are ready to pay no more than half of the amount of goods, and 4% are even ready to pay any amount.
The reasons why Russians are not ready to buy goods from abroad include reluctance to send money abroad (37%), long delivery times (24%), problems with the return of goods (15%), customs clearance difficulties (10%). Another 14% of the participants do not see any obstacles for themselves.
Nowadays, you can only order products of outdated brands from foreign sites if you have a foreign bank card. At the same time, services for purchasing goods from abroad are provided by private buyers or companies with their own automated services. However, as a rule, in addition to the inflated exchange rate, you will have to pay an additional 6% of the purchase price for its services. It is much easier to buy goods from Russian marketplaces. According to the ZoneSmart platform (part of the Kokos Group), the main categories of goods ordered by Russians abroad through OZON Global and Wildberries include laptops and laptop components (22%), clothing (21%), smartphones (18%). ), small household appliances (7%), sports accessories (5%). Obviously, when choosing a product, Russians are guided by the availability of the product and the difference in price. At the same time, if you need to buy something from the new collection, the range of foreign goods with longer delivery times will be much wider than the range of Russian sellers from last year’s collection.
“For buyers from Russia, shopping in foreign stores is the exception rather than the rule. High dollar exchange rate, delivery times, customs clearance – all this raises doubts about the need to order foreign goods. As a rule, such purchases are made by a small audience who clearly understand that this product is not represented in Russia, and if so, it will be several times more expensive than what foreign sellers offer,” commented Gleb Tolstov, Director of Operations at ZoneSmart (Kokoch Group) .
Previously in Russia appreciated The decision of the Ministry of Finance to increase the contribution of companies leaving the Russian Federation to 15%.