The success of the Shein temporary store in Madrid forces those responsible to limit entry: 720 people a day

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On the second day of the store, which was open to the public – until Sunday – a few days ago, the responsible people, shein In Madrid, they had to limit access to 720 people, which did not prevent a long queue of young people, especially those gathered at their gates. from five in the morning.

An attempt to open a physical store for a few days in a major city is something very rare for a person. chinese fashion house which usually only sells on the internet and in addition to traditional advertisements, manages to stand shoulder to shoulder with already consolidated large companies in Europe, Like Inditex, H&M or Primark.

At 10:30 in the morning, the queue was already stretching from 3 Sandoval Street to Glorieta de Bilbao, but shortly before the opening, the illusion turned into disappointment after an announcement by the firm on social networks. only the “first 720 guests in line” would be allowed in.

This is what the young women holding the 407 and 410 repeated over the weekend, unaware that the same pattern would repeat itself. They also complained that “if the sixty people who are supposed to go into each shift don’t show up, they won’t let anyone else in”.

Guarantee your purchase calmly and stress-free What Shein is looking for with these measures they only allowed access to sixty people per hour in the store because, by number, “You have one hour to enter”He told Efe’s followers about the brand returning at the entrance of the establishment.

The firm has decided to keep it in this temporary store. same purchase prices as in your online applicationsomething that can be verified with a QR code found on each of the tags of clothing and accessories for sale.

Long queues awoke on Thursday and Friday Complaints among those responsible for neighboring businesses in the Chamberí’s Madrid districtblame the brand for not controlling the volume of calls made through the networks and hope to “work” on good terms for the rest of the weekend.

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