In Russia, Halloween is celebrated on the largest scale in Moscow and Yekaterinburg. This is demonstrated by the Mamba study, the results of which were reviewed by socialbites.ca.
The evaluation was carried out on a scale from 1 to 10; On a scale of 1 “not noted at all” and 10 “noted”.
Moscow received 6.8 points and Yekaterinburg received 6.7 points. On Halloween, Muscovites mostly go to costume parties (18%), watch horror movies (14%) and decorate their homes (11%). In Yekaterinburg, they prefer to spend the holiday with friends (36%) and watch horror movies (18%).
For Muscovites and Yekaterinburgers, Halloween is a fun holiday from American movies (14% and 18%, respectively). For every third resident of Yekaterinburg and the sixth resident of Moscow, this is also a reason to wear beautiful, interesting costumes. 33% of Muscovites believe that sexy costumes are the best way to find romance on holiday.
In third place in terms of scale is St. Petersburg (6.2 points). All three St. For a resident of St. Petersburg, Halloween is a holiday full of interesting costumes. 37% of local residents celebrate the holiday with their friends at themed parties. St. 60% of survey respondents in St. Petersburg believe that baking desserts together and decorating the house makes Halloween a more romantic holiday.
Samara and Voronezh (6 points each) took fourth and fifth place in the list of the most celebrators. In Samara, they prefer to go on themed dates (33%), in Voronezh they mostly watch horror movies (25%).
“Moscow and St. Halloween in St. Petersburg is 17% more popular than other regions. Halloween-themed hashtags are mostly used by young audiences aged 18-25, 80% of whom are women. The number of young girls who state that they are witches in their profile description is around 13,000. Strange but the real number is 13. A week before Halloween, a slight increase in registrations begins for three years, about 6%. This growth occurred only in Moscow and St. Petersburg and only among zoom enthusiasts,” commented Mamba Marketing Director Olga Morozova.
Nizhny Novgorod (3 points), Saratov (2 points) and Perm (1 point) became regions where Halloween is practically not celebrated. Residents do not associate themselves with this holiday and do not pay attention to thematic decor in public places. Additionally, Halloween-themed dates are not available in these regions.
Previously Milonov offered Declare Halloween the holiday of perverts and degenerates.