Guy Kawasaki is one of the biggest tech and marketing gurus worldwide. Apple wouldn’t be the same without Steve Jobs, nor would it be without Guy Kawasaki. Second, it has a myriad of expressions, all of which learn. One of them reassures you that you are “either different or cheaper”, referring to companies or professionals providing services. Ignacio Rivera, chairman of the board of Hijos de Rivera Corporation, quoted him yesterday at his conference at Ecosystem2030, the technology reference point in A Coruña, the technological summit that brings together the company’s fifty leaders. the futureanyone. “We wanted to be different in our case,” Rivera later said, quoting Kawasaki. “We are fighting against the standardization of beer and that is why we call ourselves resistance”sure.
Ecosystem2030 is a technological and innovation event, and the chairman of Hijos de Rivera focused his speech on how they used the latter to grow. Yes definitely. He previously described the owner of Estrella Galicia as a Great Artisan: “We have an artisanal mindset that makes us great and we don’t want to change.”
innovation. It was one of the most repeated words. Innovation in new ingredients, innovation in new product categories, innovation in new packaging, innovation in new production processes… Even health-promoting beers. “We’re working on a beer that helps with cholesterol. We are still testing with mice, but we hope to have it soon”, sure. This constant desire for innovation arises, among other reasons, because “the consumer gets tired of the products much faster.” “Beer has to be more and more personalized so that the customer can customize it at home,” he said.
Rivera also pointed out that companies must have a positive impact on society. “Not everything is profit. We should look for companies that have a direct impact on society. In the not-too-distant future, companies need to be carbon positive.”
As a tech firm, Hijos de Rivera also has problems attracting talent. “As a company, we need to ask ourselves a few questions: How will we find talent in five years?? Why would they want to work with us? You may have one person’s talent one day a week, not five days as before, because that person could be working for five different companies at the same time. Everything is changing so fast and we have to adapt as a company.”
In line with the craftsman character (Big Craft) they want to mark the business, Ignacio Rivera explained that it takes a month to make a beer, While the competition does it in ten days. “This means that the competition is renewed 36 times a year and we are only 12. But this is how we prefer to do it. “We don’t want to be the best-selling beer, but we want to be the most popular.”