British scientists from Liverpool John Moores University studied how unconscious associations in our sense of smell affect color perception. The study was published in the scientific journal magazine Frontiers in Psychology (FIP).
Experts conducted an experiment with the participation of 24 adult men and women aged between 20 and 57. Volunteers were in a room devoid of unwanted sensory stimuli. Five flavors were rotated into the room: caramel, cherry, lemon, mint, and coffee, along with unflavored water as a control.
After smelling the scent, participants had to adjust the color of the square on the screen in front of them to a neutral gray tone using two sliders.
The results showed that under the influence of smell, people chose shades relatively far from gray. For example, when smelling coffee, the square was painted with red-brown tones, yellow tones with caramel addition, pink, red and purple tones with cherry addition, yellow, green and pink colors with lemon addition were used.
In addition to using the neutral scent of water, participants were able to adjust the gray color by simply smelling the mint flavor.
The lead author of the report, Dr. “The results show that gray color perception tends to show the expected cross-modal correspondences for four of the five flavors, namely lemon, caramel, cherry and coffee,” said Ryan Ward.
Previous scientists I learnedThat the accuracy of emotion perception depends on the color of the interlocutor’s face.