Almost half of the families in the Valencian Community claims to have bought food onlinebut most do now and again and basically, packaged product and have long expiration dates.
These are the main results of the survey conducted. Valencian Community Consumers Association In cooperation with the Ministry of Health and in order to know the consumption habits of autonomous families.
Despite In-person purchasing remains the majority, Gradually, purchasing food through websites is becoming commonplace, with almost half of those consulted stating that they already have some experience in this field. Of course, at the moment these tend to be specific, occasional purchases.
Special, 88% claim there is no periodicity this is for online grocery shopping 12% say they order food online every month. Likewise, a high percentage –67%-Make your purchase at: Web pages of physical organizations, 22% use digital platforms and 11% use other types of web pages. The criteria they follow when choosing the website are mainly the quality of the products and the information mentioned on the page.
“This data shows that consumers continue to use it as a reference when making an online purchase physical establishments, including They are already regular buyers, “They know the products they offer,” he says. Vicente IngladaSecretary of UCCV.
According to the interviewees, the main reasons why they decided to shop online were comfort What does it mean to pick up from home and deliver to your home? Specific purchase probability Products that are difficult to find in physical stores And avoid crowds and crowds in brick-and-mortar stores are other reasons to buy groceries online. On the other hand, citizens who do not buy food online claim the following: 82% prefer to see the food before purchasing, and 18% do not trust such purchases.
Packaged, preserved and canned
Regarding products that are part of the online shopping cart, these pantry items such as rice, pasta, canned goodsThis is followed by beverages, water and soft drinks, and to a lesser extent, fruits and vegetables. Therefore, survey respondents who buy food online are mostly Packaged products with long expiration dates, These are not perishable.
The main inconvenience that purchasing food online creates for consumers is difficulty choosing products they cannot physically seeand although there is information on the website, sometimes it does not clear doubts, especially if you have new items in your shopping cart.
Finally, the reviews and satisfaction levels of consumers who purchase food online are good, as they rate their experience as quite high on average.