Increased market share Latin Americaespecially through him Mexican subsidiaryand improving sales stuffed animals category Alicante toy company Famosa was granted permission Increase your sales by almost 10% throughout the year until reaching 173 million euro. a figure Practically recovering 2019 levelsFollowing the decline in turnover due to the pandemic in 2021 and the problems in the logistics chain that shook the industry,
This is also reflected in the latest consolidated balance sheet deposited in the Trade Registry by the company belonging to the Giochi Preziosi group, which shows that despite the improvement in revenue, the holding couldn’t leave the red numbers behind This continues from the previous year. Of course, the volume of these losses decreased by 69%, from 14.5 million in 2021 to 2021. 4.5 million from last year.
In this sense, the management report accompanying the accounts links these results to a remarkable conclusion. Increase in raw material prices Plastic has been one of the products whose costs have increased post-pandemic, along with inflation and uncertainty that have negatively affected some markets.
Export
Regarding the geographical distribution of work Famosa It saw its sales decline in Spain -Increased from 77 million euros to 61 million euros- They grew strongly abroad, Almost 112 million euros compared to 81 million euros in 2021. When consulted by this newspaper, the company itself emphasized that the results of its Mexican subsidiary in particular were improving well. The firm’s flagship brands “are experiencing significant growth.” Especially sales nenuco They grew 37 percent in this market; of these Nancy, 62%; and their pinypon They doubled it.
In Spain, despite the decline, the company assures in its Non-Financial Information Disclosure that it remains “the number one player, well ahead of direct competitors such as Hasbro, Mattel, Lego etc.”
54% of the turnover in by-products corresponds to sales of 93.7 million dolls, the company’s great strength. However, as managers emphasized, the biggest increase last year was teddy bearsThis increase in sales from 19.3 million to 37.8 million is attributed to the good performance of certain film licenses and TV series it owns.
On the contrary, after the boom experienced with the pandemic, sales of health products also increased. sports and outdoors It decreased by 28.9% to 20.9 million.
In the information sent to the Trade Registry regarding production, 69% of the products sold by the company are produced in China and Vietnam, while 29% are concentrated in Spain and the remaining 2 in Mexico.%.
Average number of employees of the company last year 549 people, 28 fewer than the previous year. Founded in 1957 by a group of local Onil producers, the company was acquired by the fund in 2010. Sun Capital, In 2019 he sold it to Italian multinational Giochi Preziosi.