this Telecoms launched a diversification strategy to retain its best customers to provide them with services other than telephone, internet or pay television for their home. The more services you manage to sell to a customer, the harder it is for him to go to another company, and this is why operators get into parallel businesses such as insurance, finance, home alarms, and also energy supply. years.
Vodafone Spain is preparing to enter the energy sector with its own electricity company. With the new Vodafone Energy brand, the operator will offer its customers its own fully digitally contracted electricity tariff, which does not require a minimum stay, through the MiVodafone corporate application.
Vodafone is following in the footsteps of MásMóvil, who has run energy marketer PepeEnergy since the acquisition of Pepephone, and Movistar, which has partnered with Repsol to provide electricity self-consumption services in customers’ homes. Orange has also shown interest in going into the energy business and is in the process of seeking partners to finalize the new business.
In the midst of an energy crisis, Vodafone’s plan is to offer electricity to its customers from next September. With a 100% renewable origin guarantee, it will do so at a completely variable rate depending on the evolution of electricity market prices, as in the regulated electricity tariff.
The rate will be variable rate, it will work on an hourly basis, that is, users will pay for the electricity service at the market price at the time of consumption, and it is arranged in three sections with a different price for each hour of each day. As explained by the operator in a statement confirming the news presented by La Información, it is two in terms of energy (valley, flat and hill) and power (hill and valley). Without providing further details, the operator assures that the electricity rate will save up to 25% compared to the prices of its competitors.
In principle, the contracting of the service will only be for existing individual and professional Vodafone customers, who will benefit from the free monthly fee and without permanence. If you cease to be a Vodafone phone customer, the company will charge an additional fee of 4 Euros per month.
“With the launch of Vodafone Energy, we continue our strategy of continuing to deliver greater value to our customers and supporting digital inclusion of everyone so that no one is left behind,” says Esther Colmenarejo, head of digital division and new lines. Vodafone Spain. “With the new service, we are increasing our presence at home. This initiative offers renewable energy at market prices so users can enjoy the convenience of always paying a fair price.”