Iberia, the airline that increased its brand value the most in the world

Study highlights Spanish airline achieves this growth adapt quickly to disruption Covid-19. It also establishes a new strategic partnership with Cepsa to decarbonize air transport and offer sustainable fuel for air travel.

In the global ranking, Iberia climbed three places this year to 31st place, while the other Spanish brand in the classification, Vueling, took the last place, increasing its value by 0.6%, surpassing the 2021 decline.

In addition, there are only three brands in the ranking that have already regained their pre-pandemic value. Iberia is one of the exceptions that increases its value by 3%.along with Singapore Airlines and Indigo, up 11% and 8% respectively.

For its part, Vueling still has a long way to go, as it offers upside results but still has a 31.5% lower brand equity than it added in 2020.

Brand Finance also analyzes consumer perceptions of airline brands operating in each country. Regarding Spain, Iberia scores best as a leader in visibility, familiarity, evaluation criteria, while Vueling is surpassed by Air Europa in terms of evaluation and reputation.

Unlike its peers in the IAG Group, low-cost brand Level received a medium rating for evaluation this year, despite being the lowest rated brand in the industry for visibility and familiarity.

Volotea and Air Nostrum rank fourth and fifth among Spanish companies for familiarity, respect and reputation, and are in the central group of all companies operating in Spain.

Barajas is among the 25 most valuable airports

Airport Adolfo Suarez Madrid-Barajas According to the Brand Finance report, it ranks twenty-fourth in the ranking of the 25 most valuable airports and is the only Spanish in the classification.

The first airport on the list is Paris with 710 million Euros, followed by Heathrow Airport in the United Kingdom and Changi Airport in Singapore with 692 million Euros and 562 million Euros, respectively.

Moreover, Those who increase their brand value the most are Heathrow Airport. (+65.2%), Schiphol Airport in the Netherlands (+63.4%) and Zurich Airport in Switzerland (+46.8).

Most valuable brand Delta Airlines

Delta Airlines It remains the world’s most valuable airline, with a value of 6,318 million euros and a 27% increase compared to 2021. Two other American brands round out the ‘top 3’, American Airlines (5,400 million euros) and United Airlines (4,700 million), respectively.

With a valuation of 4,300 million, Fly Emirates and Southwest close the ‘top 5’ with the same valuation. Air Canada ($2.2 billion), Lufthansa ($2.1 billion), Air China ($2.1 billion), China Southern ($2 billion) and ANA ($2 billion) complete the list of the 10 most valuable airlines in the world.

Comprehensive, the airline sector is growing by 9,333 million euros this year, The brand value reaches 71,900 million Euros, 15% more than in 2021. Spain is the sixteenth country that adds the most value to the ranking, with just two Spanish brands contributing up to 2% of the total brand value to the ranking.

This year, the contribution of two Spanish airlines to the ranking increased by 24% compared to last year, surpassing countries such as Qatar, South Korea, France, Turkey and Malaysia.

West Jet, the strongest brand6

In addition to calculating brand equity, Brand Finance also determines the relative strength of brands through a balanced metric scorecard that evaluates marketing spend, brand equity and business performance.

Canadian airline WestJet, whose brand value increased by 23.5% to 475 million Euros in this parameter, is the strongest airline brand in the world with its AAA brand grade. It is followed by the Japanese company ANA, the American Southwest and Australian Qantas.